New Zealand wine is largely produced in ten major wine growing regions spanning latitudes 36° to 45° South and extending 1,600 km (1,000 miles). They are, from north to south Northland, Auckland, Waikato/Bay of Plenty, Gisborne, Hawke's Bay, Wellington, Nelson, Marlborough, Canterbury/Waipara and Central Otago.

History

Wine making and vine growing go back to colonial times in New Zealand. British Resident and keen oenologist James Busby was, as early as 1836, attempting to produce wine at his land in Waitangi. In 1851 New Zealand's oldest existing vineyard was established by the Roman Catholic church on land in Hawke's Bay. Due to economic (the importance of the protein export industry), legislative (prohibition and temperance) and cultural factors (overwhelming predominance of beer and spirit drinking British immigration), wine was a marginal activity. Dalmatian immigrants at the end of the nineteenth and beginning of the twentieth century brought with them viticultural knowledge and set up the nascent NZ wine industry in West and North Auckland. Typically their vineyards produced sherry and port for the palates of New Zealanders of the time, and table wine for their own community.

The three factors that held back the development of the industry simultaneously underwent subtle but historic changes in the late 1960s and early 1970s. In 1973 Britain entered the European Economic Community, which required the ending of historic trade terms for New Zealand meat and dairy products. This led ultimately to a dramatic restructuring of the agricultural economy. Before this restructuring was fully implemented, diversification away from traditional protein products to products with potentially higher economic returns was explored. Vines, which produce best in low moisture and low soil fertility environments, were seen as suitable for areas that had previously been marginal pasture. The end of the 1960s saw the end of the New Zealand institution of the "six o'clock swill", where pubs were open for only an hour after the end of the working day and closed all Sunday. The same legislative reform saw the introduction of BYO (bring your own) licences for restaurants. This had a profound and unexpected effect on New Zealanders' cultural approach to wine.

Finally the late 1960s and early 1970s noted the rise of the OE (Overseas Experience), where young New Zealanders travelled and lived and worked overseas, predominantly in Europe. The OE as a cultural phenomenon goes back before this time, but by the 1960s a distinctly Kiwi (New Zealand) identity had developed and the passenger jet made the OE experience possible for a large numbers of New Zealanders who experienced first-hand the decidedly different wine-drinking cultures of Europe.

First steps

In the 1970s, Montana in Marlborough started producing wines which were labelled by year of production (vintage) and grape variety (in the style of wine producers in Australia). The first production of a Sauvignon Blanc of great note appears to have occurred in 1977. Also produced in that year were superior quality wines of Muller Thurgau, Riesling and Pinotage.

The excitement created from these successes and from the early results of Cabernet Sauvignon from Auckland and Hawkes Bay launched the industry with ever increasing investment, leading to more hectares planted, rising land prices and greater local interest and pride. Such was the boom that over-planting occurred, particularly in the "wrong" varietals that fell out of fashion in the early 1980s. In 1984 the then Labour Government paid growers to pull up vines to address a glut that was damaging the industry. Ironically many growers used the Government grant not to restrict planting, but to swap from less economic varieties (such as Müller Thurgau and other hybrids) to more fashionable varieties (Chardonnay and Sauvignon Blanc), using the old root stock. The glut was only temporary in any case, as boom times returned swiftly.

Sauvignon Blanc breakthrough

New Zealand is home to what many wine critics consider the world’s best Sauvignon Blanc. Oz Clarke, a well known British wine critic wrote in the 1990s that New Zealand Sauvignon Blanc was "arguably the best in the world" (Rachman). Historically, Sauvignon Blanc has been used in many French regions in both AOC and Vin de Pays wine. The most famous had been France’s Sancerre. It is also the grape used to make Pouilly Fumé.

Following Robert Mondavi's lead in renaming Californian Sauvignon Blanc Fumé Blanc (partially in reference to Pouilly Fumé and partially to denote the smokiness of the wine produced due to its aging in oak) there was a trend for oaked Sauvignon Blanc in New Zealand during the late 1980s. Later the fashion for strong oaky overtones and also the name waned.

In the 1980s, wineries in New Zealand, especially in the Marlborough region, began producing outstanding, some critics said unforgettable, Sauvignon Blanc. "New Zealand Sauvignon Blanc is like a child who inherits the best of both parents—exotic aromas found in certain Sauvignon Blancs from the New World and the pungency and limy acidity of an Old World Sauvignon Blanc like Sancerre from the Loire Valley" (Oldman, p. 152). One critic said that drinking one's first New Zealand Sauvignon Blanc was like having sex for the first time (Taber, p. 244). "No other region in the world can match Marlborough, the northeastern corner of New Zealand's South Island, which seems to be the best place in the world to grow Sauvignon Blanc grapes" (Taber, p. 244).

Climate and soil

Wine regions are mostly located in free draining alluvial valleys (Hawke's Bay, Martinborough, Nelson, the Wairau and Awatere valleys of Marlborough, and Canterbury) with notable exceptions (Waiheke Island, Kawarau Gorge in Central Otago). The alluvial deposits are typically the local sandstone called greywacke, which makes up much of the mountainous spine of New Zealand.

Sometimes the alluvial nature of the soil is important, as in Hawke's Bay where the deposits known as the Gimblett Gravels represent such quality characteristics that they are often mentioned on the wine label. The Gimblett Gravels is an area of former river bed with very stoney soils. The affect of the stones is to lower fertility, lower the water table, and act as a heat store that tempers the cool sea breezes that Hawke's Bay experiences. This creates a significantly warmer meso-climate.

Another soil type is represented in Waipara, Canterbury. Here there are the Omihi Hills which are part of the Torlesse group of limestone deposits. Viticulturalists have planted Pinot Noir here due to French experience of the affinity between the grape type and the chalky soil on the Côte-d'Or. Even the greywacke alluvial soils in the Waipara valley floor has a higher calcium carbonate concentration as can be witnessed from the milky water that flows in the Waipara River.

The Kawarau valley has a thin and patchy top soil over a bed rock is schist. Early vineyards blasted holes into the bare rock of north facing slopes with miners caps to provide planting holes for the vines. These conditions necessitate irrigation and make the vines work hard for nutrients. This, low cropping techniques and the thermal effect of the rock produces great intensity for the grapes and subsequent wine.

The wine regions in New Zealand stretch from latitudes 36°S in the north (Northland)(geographically comparable to Jerez, Spain), to 45°S (Central Otago) in the south (geographically comparable to Bordeaux, France). The climate in New Zealand is maritime, meaning that the sea moderates the weather producing cooler summers and milder winters than would be expected at similar latitudes in Europe and North America. Maritime climates tend also to demonstrate higher variability with cold snaps possible at any time of the year and warm periods even in the depth of winter. The climate is typically wetter, but wine regions have developed in rain shadows and in the east, on the opposite coast from the prevailing moisture-laden wind. The wine regions of New Zealand tend to experience cool nights even in the hottest of summers. The effect of consistently cool nights is to produce fruit which is nearly always high in acidity.

Industry structure and production methods

There are a diversity of methods of production of New Zealand wine. The traditional concept of a vineyard, whereby grapes are grown on the land surrounding a central simply-owned or family-owned estate with its own discrete viticultural and wine making equipment and storage is only one model. While the European cooperative model (where district or AOC village wine-making takes place in a centralised production facility) is uncommon, contract growing of fruit for wine-makers has been a feature of the NZ industry since the start of the wine making boom in the 1970s.

Indeed a number of well known quality wine producers started out as contract growers. Alternately, many fledgling producers started out using solely contract fruit as their own vines matured into production. Some producers use contract fruit to supplement the range of varieties they market, even using fruit from other geographical regions. It is common to see, for example, an Auckland producer market a "Marlborough Sauvignon Blanc", or a Marlborough producer market a "Gisborne Chardonnay".

Contract growing is an example of the use of indigenous agri-industrial methods that pre-date the NZ wine industry. Another example of the adaptati

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