Kenmore Compact Refrigerator

Whirlpool Corporation (NYSE: WHR) is a Fortune 500 company and a global manufacturer and marketer of major home appliances, with annual sales of approximately $20 billion, more than 70,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator Garage Works, Inglis, Estate, Brastemp, Bauknecht, Consul, and other major brand names to consumers in nearly every country around the world.

After acquiring the Maytag Corporation on March 31 , 2006 , Whirlpool Corporation became "the largest home appliance maker in the world", prior to which Electrolux was the largest home appliance maker in the world.

Whirlpool's global and North American headquarters are in Benton Harbor, Michigan. In the U.S., Whirlpool has manufacturing facilities in Fort Smith, Arkansas; Evansville, Indiana; Iowa (Newton and Amana); Tulsa, Oklahoma; Ohio (Clyde, Findlay, Greenville and Marion); and Cleveland, Tennessee.

Chronology

Diversity

Whirlpool Corporation has seven employee run diversity networks that are involved with business, employee, and community projects to address the needs of the groups they represent. These diversity networks are The Women's Network (TWN), the Native American Network (NAN), the Whirlpool African American Network (WAAN), The Pride Network (PRIDE), the Whirlpool Asian Community (WAC), the Whirlpool Hispanic Network (WHN), and the Young Professionals Network (YP).

Whirlpool received a 100% rating on the Corporate Equality Index released by the lesbian, gay, bisexual, and transgender (LGBT) equal rights organization Human Rights Campaign starting in 2004, the third year of the report.

Trivia

Whirlpool Corporation is a principal supporter of Habitat for Humanity, a non-profit organization dedicated to building low-cost, affordable housing. The company's commitment to Habitat for Humanity has exceeded $34 million and it has donated more than 73,000 appliances for Habitat homes. The company plans to support every Habitat home built globally by 2011, either through product donations, cash, or home sponsorship.

In November 2006, Whirlpool started the annual Building Blocks program, designed to raise awareness and help eliminate substandard housing in the United States. Each year the program recognizes an outstanding U.S. Habitat for Humanity affiliate and its relationship with its local community by holding a week-long build in the affiliate’s community. The program kicked off in Nashville, Tennessee, in 2006 when Whirlpool united 100 local residents with 100 Whirlpool employees and volunteers from 100 Habitat affiliates. These 300 volunteers built 10 homes on one block from Nov. 5-10, 2006. Whirlpool built nine homes near Phoenix, Arizona, in May 2007, and nine more homes in Dallas, Texas in October 2008. The 2009 build is set to begin August 31 in Atlanta, Georgia.

In 2006, more than 20 Whirlpool India employees participated in the week-long Jimmy Carter Work Project in India, which resulted in the completion of 100 homes in a village near Mumbai. In 2005, Whirlpool India began a partnership with Habitat for Humanity India. Volunteers from Whirlpool participated in the build organized by Habitat for Tsunami victims in the southern part of India.

In June 2005, Habitat for Humanity held its annual Jimmy Carter Work Project (JCWP) in Benton Harbor, Michigan. This week-long effort culminating in the completion of more than 230 houses in Michigan. Whirlpool was the lead sponsor for the build and 270 Whirlpool employees from 19 nations worked together to build 10 houses during the week.

To facilitate Hurricane Katrina relief efforts, Whirlpool worked with Habitat to support “Operation Home Delivery.” Whirlpool employees helped construct approximately 50 pre-built homes in New York’s Rockefeller Center that were boxed and shipped to Louisiana and Mississippi and later erected with the help of Whirlpool employees in St. Tamany Parrish, Louisiana. In January 2007, Whirlpool chose to hold its annual sales meeting in New Orleans. As part of that meeting, more than 1,000 Whirlpool employees spent one day volunteering with Habitat for Humanity in an effort to continue rebuilding New Orleans’ residential areas.

Since 2004, Whirlpool has sponsored entertainment icon Reba McEntire’s music tours to raise awareness and more than $500,000 for Habitat for Humanity.

Cook for the Cure: Cook for the Cure presented by KitchenAid, was created in 2001 to give passionate cooks a way to support the Susan G. Komen Breast Cancer Foundation. Cook for the Cure has raised more than $4 million through donation-with-purchase programs, special fundraising events, auctions and grass roots initiatives. KitchenAid also supports breast cancer foundations in other countries including Canada, France, Germany, South Africa, Greece and Israel.

Major brands

• Whirlpool
• Maytag
• KitchenAid
• Jenn-Air
• Amana
• Roper
• Acros
• Estate
• Inglis
• Bauknecht
• Brastemp
• Consul
• Gladiator GarageWorks

Whirlpool also manufactures certain appliances under the Kenmore label, (manufactured for Sears Holdings Corporation). Whirlpool has expanded the marketing of Inglis appliances which are sold in the United States at Best Buy stores. Whirlpool also manufactures IKEA brand appliances for low-cost home products retailer IKEA and Admiral appliances for Home Depot.

References

1. ^ ^{a b c d e} "Financial Tables". Whirlpool Corporation Investor Relations . http://www.google.com/finance?q=NYSE:WHR&fstype=ii . Retrieved 2009-01-23 .  
2. ^ "Whirlpool to Sell Hoover Business For $107 Million to Techtronic." Lam, J. The Wall Street Journal . December 7 , 2006 .
3. ^ Whirlpool extends commitment to Habitat for Humanity, Habitat for Humanity.
4. ^ Whirlpool Building Blocks project welcomes home new Habitat homeowners. Habitat for Humanity.
5. ^ Whirlpool Building Blocks heads to Atlanta.

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