Titleist Scotty Cameron

Titleist is a brand name owned by the Acushnet Company, headquartered in Fairhaven, Massachusetts, which produces golf equipment. Acushnet is best known for its Titleist golf balls, but also produces clubs and other equipment and accessories under the brands Cobra, FootJoy and Pinnacle in addition to Titleist.

The name Titleist is derived from the word "titlist", which means one who has won a title, in the same way "medalist" refers to one who has won a medal. Titleist has used several mottos, including "The #1 ball in golf", and "Serious clubs for serious golfers".

Golf Balls

Titleist currently markets the following golf balls:

• Pro V1 and Pro V1x
• DT Carry and DT Roll (also branded as PTS Carry and PTS Roll)
• NXT Tour and NXT Extreme

They also make the Pinnacle brand of distance balls:

• Platinum Feel and Platinum Distance
• Gold FX Soft and Gold FX Long
• Ribbon

The Pro V1 made its debut on the PGA Tour at Las Vegas on October 11, 2000, the first week it was available to the pros. A longtime Titleist user, Billy Andrade, won that first tournament with the new ball. The Pro V1 was available to the public by December. The Pro V1 was a dramatic departure for Titleist, which had traditionally used a wound-ball construction (with a liquid-filled core center) for its top-of-the-line golf balls.

In December 2007, Titleist lost a patent infringement suit brought by Callaway. The following November, Callaway won an injunction in a Delaware court, ruling that sales of the Pro V1 golf balls should be stopped from January 1, 2009, with professionals being able to continue with their use until the end of the year. Acushnet immediately announced that they would be appealing against the decision. Titleist has redesigned the Pro-V1 with a more durable shell and other minor changes that saved the acclaimed performance but differentiated the ball enough to continue distributing the ball without a concern of patent infringement. However, on August 14, 2009, the Court of Appeals for the Federal Circuit vacated the judgment against Titleist and ordered a new trial.

Golf Clubs

Titleist manufacture a range of woods, irons, wedges and putters (under the Scotty Cameron brand).

Drivers : 909DComp, 909D2, 909D3

Fairways and Utilities : 906F4, 906F2, 585.H, 909F3, 909F2, 909.H

Irons : AP1, AP2, Z Blend Forged, Z Muscle Forged, 755, 735, 775.CB

Vokey Design Wedges : 200 Series & Spin Milled Wedges

Scotty Cameron Putters : Studio Select, Circa 62, Red X, Newport Detour

Reputation

Titleist is a respected and popular golf brand, with such players as Adam Scott, Rory McIlroy, Steve Stricker, Davis Love III, and Dudley Hart under contract. Tiger Woods was also contracted with Titleist before moving to Nike, when the Nike contract began Woods refused to use the Nike drivers for a long time and continued to use his Titleist one. To this day Woods still does not use all Nike clubs, he still carries around a Titleist putter.

The Titleist Pro V1 and Pro V1x are the most used golf balls on the PGA Tour, European Tour, Japanese Tour, LPGA Tour, Asian Tour, and Nationwide Tour.

First played in the U.S. Open in 1949, Titleist golf balls are the top-selling golf balls in the United States.

Titleist products have been referenced in the film Tin Cup , as well as episodes of Beavis and Butt-head (where it is mispronounced "Tit-lee-us") and Seinfeld .

Tour Players

The following players have endorsement deals with Titleist and are contracted to use their equipment.

See also

• Acushnet Company
• Scotty Cameron
• Cobra Golf

References

1. ^ "Callaway wins patent infringement suit over Acushnet". International Herald Tribune. December 15 , 2007 . http://www.iht.com/articles/ap/2007/12/14/sports/NA-SPT-GLF-Callaway-Acushnet-Suit.php . Retrieved 2008-11-21 .  
2. ^ "Callaway wins court order to halt sales of Titleist's Pro V1 golf balls". USA Today. November 12 , 2008 . http://www.usatoday.com/sports/golf/2008-11-11-calloway-patent_N.htm . Retrieved 2008-11-21 .  
3. ^ "Titleist parent Acushnet wins latest round in court battle against Callaway Golf". examiner dot com. August 15 , 2009 . http://www.examiner.com/x-1024-Golf-Equipment-Examiner~y2009m8d15-Titleist-parent-Acushnet-Company-wins-latest-round-in-court-battle-against-Callaway-Golf . Retrieved 2009-09-08 .  

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