Ashton Drake Bride

Gene Marshall is a 15.5 inches tall collectible fashion doll inspired by Hollywood's Golden Age. It was created by the illustrator Mel Odom. Each doll features an intricate movie-styled theme based upon fashions from the 1930s, 40s and 50s as well as Hollywood's version of historical costuming.

When the Gene Marshall doll appeared on the market in 1995, it was the first large fashion doll primarily intended for adult collectors. Its success sparked the creation of similar dolls from other companies.

History

When the Gene Marshall doll appeared on the market in 1995, it was the first item of its type and size: a large fashion doll primarily intended for display by adult collectors. Until then, the standard fashion doll had been the 11.5" Barbie, which is still primarily sold as a children's plaything; while some collectors were attracted to limited-edition specialty Barbies, most collectible dolls at the time were constructed with neotenous baby-doll proportions instead of with mature, nubile ones. The popular success of Gene Marshall sparked the invention of an entire genre of similar collectible large fashion dolls from other companies, such as Tyler Wentworth from Tonner Doll Company, Alexandra Fairchild Ford from Madame Alexander and Clea Bella from Bella! Productions.

Three years after Gene Marshall's introduction, over half a million had been sold, and a Gene subculture had sprung up including collectibles clubs, magazines, and conventions. Her design is "an amalgam of all the larger-than-life actresses of Hollywood's Golden Era", and costumes that evoke the work of Edith Head are supposed to represent her appearances in specific but fictional films.

Odom's illustration work has been compared to dolls, and though his career progressed beyond the men's magazines for which he is still best known (he has done book and magazine covers including TIME magazine), he believes that Gene is the "something significant" he has felt bound to do after watching 2/3 of his friends die during the AIDS epidemic. After a its debut at the 1995 Toy Fair, Gene became a hit among adult collectors, among them actress Demi Moore ("the world's most high-profile doll collector", according to the New York Times ).

Between 1995 and 2005 the dolls were manufactured by the Ashton-Drake Galleries. Since 2005 they are produced by Jason Wu and made by Integrity Toys. They have a dedicated following and have inspired other characters in the line: Madra Lord, Violet Waters, Ivy Jordan and Trent Osborn. These dolls are also popular for artists' one of a kind (OOAK) repaints.

Backstory

The doll comes with a detailed backstory, eventually expressed in the novelization Gene Marshall, Girl Star . The character Gene Marshall was born in Cos Cob, Connecticut in 1923, and was discovered by the filmmaker Eric von Sternberg while working in New York City as an usherette. Cast in his next film, she was thrust into a major role when the star fell through a trapdoor during a musical number called "You Floor Me". By the 1950s she was a Hollywood "powerhouse".

Further reading

• Mel Odom and Michael A. Sommers (2000). Gene Marshall, Girl Star . Hyperion. ISBN 0786865571.   - Fictional backstory
• Carolyn Cook (1998). Gene . Hobby House Press. ISBN 0875885233.   - Doll's history and accessorization options

References

1. ^ ^{a b} "Gene Dolls". About.com . http://collectdolls.about.com/od/dollprofiles/p/genedolls.htm . Retrieved 2008-01-09 .  
2. ^ ^{a b c d} Frank Decaro (February 22, 1998). "A Star is Born, and She's a Doll". the New York Times . http://query.nytimes.com/gst/fullpage.html?res=9E07EFDA113FF931A15751C0A96E958260&sec=&spon=&pagewanted=all . Retrieved 2007-12-17 .  
3. ^ Louise Fetcher (2001). Here Come the Bride Dolls . Reverie Publishing. ISBN 0942620496.  

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