The Wii ( ウィー ? , pronounced /ˈwiː/ , like the pronoun we ) is a home video game console released by Nintendo. As a seventh-generation console, the Wii primarily competes with Microsoft's Xbox 360 and Sony's PlayStation 3. Nintendo states that its console targets a broader demographic than that of the two others. As of December 2009, the Wii leads the generation over the PlayStation 3 and Xbox 360 in worldwide sales.
A distinguishing feature of the console is its wireless controller, the Wii Remote, which can be used as a handheld pointing device and detect movement in three dimensions. Another distinctive feature of the console is WiiConnect24, which enables it to receive messages and updates over the Internet while in standby mode.
The Wii is Nintendo's fifth home console, the direct successor to the Nintendo GameCube, and able to play all official GameCube games. Nintendo first spoke of the console at the 2004 E3 press conference and later unveiled the system at the 2005 E3. Satoru Iwata revealed a prototype of the controller at the September 2005 Tokyo Game Show. At E3 2006, the console won the first of several awards. By December 8, 2006, it had completed its launch in four key markets.
History
See also: History of video game consoles (seventh generation)The console was conceived in 2001, as the Nintendo GameCube was first seeing release. According to an interview with Nintendo's game designer Shigeru Miyamoto, the concept involved focusing on a new form of player interaction. "The consensus was that power isn't everything for a console. Too many powerful consoles can't coexist. It's like having only ferocious dinosaurs. They might fight and hasten their own extinction."
Two years later, engineers and designers were brought together to develop the concept further. By 2005, the controller interface had taken form, but a public showing at that year's Electronic Entertainment Expo (E3) was withdrawn. Miyamoto stated that, "e had some troubleshooting to do. So we decided not to reveal the controller and instead we displayed just the console." Nintendo president Satoru Iwata later unveiled and demonstrated the Wii Remote at the September Tokyo Game Show.
The Nintendo DS is said to have influenced the Wii design. Designer Ken'ichiro Ashida noted, "We had the DS on our minds as we worked on the Wii. We thought about copying the DS's touch-panel interface and even came up with a prototype." The idea was eventually rejected, with the notion that the two gaming systems would be identical. Miyamoto also expressed that, "f the DS had flopped, we might have taken the Wii back to the drawing board."
Nintendo has attributed the success of the Wii to the ideas presented in the business strategy book Blue Ocean Strategy . Within the context of a Blue Ocean Strategy analysis, the key factors of the Wii reflect what is termed the "Six Path Framework" described within the book. While Nintendo has not publicly released the factors used, it is believed that they include "price", "movie playing", "graphics", "physics", "fun", "game library", and "magic wand". Applying the Four Actions Framework would eliminate movie playing, reduce graphics and physics, raise fun and the game library, and lead to the creation of their "magic wand": the Wii Remote.
Name
The console was known by the code name of " Revolution " until April 27, 2006, immediately prior to E3. The Nintendo Style Guide refers to the console as "simply Wii, not Nintendo Wii", making it the first home console Nintendo has marketed outside of Japan without the company name featured in its trademark. While "Wiis" is a commonly used pluralization of the console, Nintendo has stated that the official plural form is "Wii systems" or "Wii consoles." Nintendo's spelling of "Wii" with two lower-case "i" characters is meant to resemble two people standing side by side, representing players gathering together, as well as to represent the Wii Remote and Nunchuk. The company has given many reasons for this choice of name since the announcement; however, the best known is:
Despite Nintendo's justification for the name, some video game developers and members of the press reacted negatively towards the change. They preferred "Revolution" over "Wii" and Forbes expressed fear "that the name would convey a continued sense of 'kidiness' to the console." The BBC reported the day after the name was announced that "a long list of puerile jokes, based on the name," had appeared on the Internet. Nintendo of America's president Reggie Fils-Aime acknowledged the initial reaction and further explained the change:
Nintendo of America's then-Vice President of Corporate Affairs Perrin Kaplan defended its choice of "Wii" over "Revolution" and responded to critics of the name by stating, "Live with it, sleep with it, eat with it, move along with it and hopefully they'll arrive at the same place."
Launch
Main article: Wii launchOn September 14, 2006, Nintendo announced release information for Japan, North and South America, Australasia (Oceania), Asia and Europe, including dates, prices, and projected unit distribution numbers. It was announced that the majority of the 2006 shipments would be allotted to the Americas, and that 33 titles would be available in the 2006 launch window. The Wii was launched in the United States on November 19, 2006 at $249.99. It was later launched in the United Kingdom on December 8, 2006 at £179. The UK suffered a widespread shortage of console units as many high-street and online stores were unable to fulfill all pre-orders when it was released. The Wii was launched in South Korea on April 26, 2008 and in Taiwan on July 12, 2008.
System sales
See also: Sales at launchSince its launch, the monthly sales numbers of the console have been higher than its competitors across the globe. According to the NPD Group, the Wii sold more units in the United States than the Xbox 360 and PlayStation 3 combined in the first half of 2007. This lead is even larger in the Japanese market, where it currently leads in total sales, having outsold both consoles by factors of 2:1 to 6:1 nearly every week from launch until November 2007. In Australia, the Wii exceeded the record set by the Xbox 360 to become the fastest selling games console in Australian history.
On September 12, 2007, it was reported by the Financial Times that the Wii had surpassed the Xbox 360, which was released one year previously, and had become the market leader in home console sales for the current generation, based on sales figures from Enterbrain, NPD Group, and GfK. This is the first time a Nintendo console has led its generation in sales since the Super Nintendo Entertainment System.
On July 11, 2007, Nintendo warned that the Wii would remain in short supply throughout 2007. In December 2007, Reggie Fils-Aime revealed that Nintendo produces approximately 1.8 million Wii consoles each month. Some UK stores still had a shortage of consoles as of March 2007, demand still outpaced supply in the United States as of June 2007, and the console "selling out almost as quickly as it hits retail shelves" in Canada as of April 2008. In October 2008, Nintendo announced that between October and December 2008 the Wii will have its North American supplies increased considerably from 2007’s levels, while producing 2.4 million Wii units a month worldwide, compared to 1.6 million per month in 2007.
In 2007, the Wii was the second best-selling game console (behind the Nintendo DS) in the US and Japan with 6.29 million and 3,629,361 units sold respectively, according to the NPD Group and Enterbrain. During the same year, the Wii had outsold the PlayStation 3 by 3:1 in Japan, while the Xbox 360 had sold 257,841 units in that region that year, according to Enterbrain. In Europe, the Wii sold 0.7 million units in 2006 and 4.8 million in 2007 according to estimates by Electronic Arts. In 2008, the Wii was the best-selling home console in Japan with 2,908,342 units sold, according to the Enterbrain. Prior to the release of the NPD Group's video game statistics for January 2008, the Wii has been ahead of the Xbox 360 and PS3 in US sales in most months since the Wii and PS3 were released, according to data by the NPD Group. In the United States, the Wii had sold 10.9 million units by July 1, 2008, making it the leader in current-generation home console sales, according to the NPD Group, surpassing the Xbox 360 which was released a year prior to the Wii. As of November 1, 2008, the Wii has sold 13.4 million units in the US, almost two million more than Xbox 360 and over twice the number of PlayStation 3 units sold, according to the NPD Group.
In Japan, the Wii had surpassed the number of Nintendo GameCube units sold by January 2008; the Wii has sold 7,526,821 units as of December 28, 2008, according to Enterbrain. According to the NPD Group, the Wii surpassed the Xbox 360 to become the best-selling "next generation
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