Industrial Designers Society of America ( IDSA ) is an organization of professional industrial designers primarily in the United States. Recently IDSA has started chapters in Canada and in China. IDSA is also a member of the International Council of Societies of Industrial Design (ICSID).
IDSA's Core Purpose and Mission
IDSA's core purpose is to advance the profession of industrial design through education, information, community and advocacy.
IDSA's mission is:
1. Lead the profession by expanding our horizons, connectivity and influence, and our service to members
2. Inspire design quality and responsibility through professional development and education
3. Elevate the business of design and improve our industry's value
History
The organization of professional designers can be traced to the beginning of the industrial design profession itself, which first came to the attention of the general US public in 1927. That year, Macy's in New York City held a well-attended Exposition of Art in Trade. This featured "modern products," many of them from the 1925 International Exposition of Modern Decorative and Industrial Arts in Paris, which was belatedly recognized by the US government as an important "modern movement."
Immediate public and manufacturer demand for these new "Art Deco" styles was so obvious, and the need so great, that a number of design professionals (often architects, package designers or stage designers) focused their creative efforts for the first time on mass-produced products. They claimed the new title of "industrial designer" which had originated in the US Patent Office in 1913 as a synonym for the then-current term "art in industry."
Immediately, some of these professionals founded the American Union of Decorative Artists and Craftsmen (AUDAC) to protect their industrial, decorative and applied arts concepts from piracy, and to exhibit their new work. AUDAC attracted a broad range of artists, designers, architects, commercial organizations, industrial firms and manufacturers. Within a few years, it had more than a hundred members, and held major exhibitions in 1930 and 1931.
In 1933, The National Furniture Designers' Council (NFDC) was founded, bringing together a number of furniture representatives and designers to draw up a code for the National Recovery Administration (NRA) to prevent design piracy. But in 1934, NRA was declared unconstitutional and NFDC disbanded.
In 1936, the American Furniture Mart in Chicago invited leading designers to form a new organization called the Designers' Institute of the American Furniture Mart. Some members felt restricted by the sole patronage and sponsorship of the furniture industry, and in 1938 they founded a broader-based organization called the American Designers Institute (ADI), which allowed specialization in one of many design areas, including crafts, decorative arts, graphics, products, packaging, exhibit or automotive styling, to name a few. ADI's first president was John Vassos (1898-1985).
In February 1944, fifteen prominent East Coast design practitioners established the Society of Industrial Designers (SID). Each of the founding members invited one additional designer to join the following year. Membership requirements were stringent, requiring the design of at least three mass-produced products in different industries. SID was formed in part to reinforce the legality of industrial design as a profession, and to restrict membership to experienced professionals. SID's first president was Walter Dorwin Teague.
In 1951, ADI relocated its administrative center to New York City, absorbing the Chicago Society of Industrial Designers (CSID) in the process and changing its name to the Industrial Designers Institute (IDI). That year, IDI initiated annual national design awards, which continued through 1965. By 1962, IDI had about 350 members in 10 city chapters across the country.
In 1955, The Society of Industrial Designers (SID) changed its name to the American Society of Industrial Design (ASID). By 1962, ASID had about 100 members in four chapters nationally.
In 1957, The Industrial Design Education Association (IDEA) was founded because neither professional society (IDI or ASID) accepted educators as full members. Its first president was Joseph Carriero (1920-1978).
In 1965, after over ten years of careful negotiations, the Industrial Designers Society of America (IDSA) was formed by the collaborative merger of IDI, ASID and IDEA. In doing so, the strengths, purposes and varied philosophies of its predecessors combined to become the single voice of industrial design in the US.
When IDSA was formed, it consisted of about 600 members in 10 chapters across the country. The first Chairman of its Board was John Vassos (1898-1985), the founder of ADI, and its first President was Henry Dreyfuss (1904-1972). By 1980, IDSA had re-initiated annual national design awards and revised its bylaws significantly.
Now at the dawn of the 21st century, IDSA has over 3,300 members and 28 chapters.
article written by Carroll Gantz, FIDSA
Past Presidents of IDSA
The IDSA Design History professional interest section chronicles the lives of some of the past leaders of the Industrial Designers Society of America. IDSA Past Presidents Biographies:
Henry Dreyfuss , FIDSA/FRSA 1965; Joseph Marshall Parriott , FIDSA 1966; Robert H. Hose , FIDSA 1967-1968; Tucker Madawick , FIDSA 1969-1970; William M. Goldsmith , FIDSA 1971-1972; Arthur Jon Pulos , FIDSA 1973-1974; James F. Fulton , FIDSA 1975-1976; Richard Hollerith, jr. , FIDSA 1977-1978; Carroll Gantz , FIDSA 1979-1980; Robert Smith , FIDSA 1981-1982; Katherine J. McCoy , FIDSA 1983-1984; Cooper Woodring , FIDSA 1985-1986; Peter Wooding , FIDSA 1987-1988; Peter Bressler , FIDSA 1989-1990; Charles Pelly , FIDSA 1991-1992; David Tompkins , FIDSA 1993-1994; Jim Ryan , FIDSA 1995-1996; Craig Vogel , FIDSA 1997-1998; Mark Dziersk , FIDSA; Betty Baugh , FIDSA 2001-2002; Bruce Claxton , FIDSA 2003-2004; Ron Kemnitzer , FIDSA 2005-2006; Michelle Berryman , IDSA 2007-2008; Eric Anderson , 2009-presentAcademy of Fellows
Fellow Membership (FIDSA)in the Society may be conferred by two-thirds majority vote of the Board of Directors upon Members in good standing who have earned the special respect and affection of the membership through distinguished service to the Society and to the profession as a whole.
There are seven classes of IDSA membership: Professional Member, Life Member, Fellow Member, Honorary Member, International Member, Affiliate Member and Individual Student Member.
IDSA issues the Innovation Magazine , Design Perspectives monthly newsletter, and the annual Directory of Industrial Designers.
See also
Industrial Design Excellence Award
BusinessWeek SiteReferences
- ^ June 2, 2006 NY Times Article on the Exposition of Art in Trade
- ^ Le Corbusier, author ; Dunnett, James, translator (1987), The Decorative Art of Today , MIT Press, Cambridge ISBN 978-0262620550
- ^ Leonard, R.L. (editor), (1993), Modern American Design, by the American Union of Decorative Artists and Craftsmen , Acanthus Press, ISBN 978-0926494015
- ^ American Furniture Mart
- ^ Teague, Walter Dorwin, (1949), Design This Day:The Technique of Order in the Machine Age , Harcourt Brace, ASIN B0007EO9HO
- ^ Teague, Walter Dorwin; Bennett, Richard Marsh; Evans, Edward S. Jr; Parkhurst, Charles P. Jr, (1947) Good Design is Your Business , Albright Art Gallery, ASIN B000U0U1TA
- ^ Gantz, Carroll, (2005), Design Chronicles , Schiffer Publishing, ISBN 978-0764322235
- ^ Dreyfuss, Henry, (2003), Designing for People , Allsworth Press, ISBN 978-1581153125
- ^ Henry Dreyfuss Associates; Tilley, Alvin, (2001), The Measure of Man and Woman: Human Factors in Design , Wiley, ISBN 978-0471099550
- ^ Picture of Parriott and Philip Johnson, architect
- ^ Biography of Madawick written by son
- ^ Sept. 18, 1988 NY Times Article about the designers of the 1948 Tucker
- ^ Obituary of William Goldsmith, Founder of Goldsmith, Yamasaki, and Specht
- ^ Pulos, Arthur J., (1983), American Design Ethic: A History of Industrial Design to 1940 , MIT Press, ISBN 978-0262660570
- ^ Pulos, Arthur, (1988), The American Design Adventure , MIT Press, ISBN 978-0262161060
- ^ Obituary for James Fulton
- ^ Hagley Museum and Library, Richard Hollerith Papers
- ^ High Ground Biography of Katherine McCoy
- ^ National Design Awards - Design Minds 2005
- ^ Fast Company Magazine Expert Blog by Mark Dzierxk, "Design Finds You"
- ^
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