Waves Audio Ltd. is a developer and supplier of professional audio signal processing technologies and audio effects, used in recording, mixing, mastering, post production, surround, live, and broadcast sound. Since the early 1990s, Waves processors have been available as plugins for most popular audio hosts and platforms, including Audio Units, TDM, DirectX, MAS, and VST.
Under its Maxx brand, Waves offers its technologies as DSP semiconductors and licensable algorithms for consumer electronics, and are currently used in products from companies including Sony, Sanyo, JVC, Toshiba, and Altec Lansing. Maxx technologies are used to enhance audio performance and improve sound in televisions, laptop computers, mobile phones, VoIP, multimedia speakers, and portable audio systems.
The company's corporate headquarters and development facilities are located in Tel Aviv, Israel, with additional offices in the United States in Knoxville, Tennessee and Shenzen, China.
History
Founded in October 1992 by Gilad Keren and Meir Sha'ashua, Waves pioneered the use of software extension applications, or "plug-ins", for digital audio signal processing and manipulation. Waves' first plug-in was the Q10 Paragraphic Equalizer. 1 The Q10 was innovative in three main ways. First, it was one of the earliest third-party plug-ins for the nascent Pro Tools platform, which has since become the industry standard. Second, its intuitive graphic user interface (GUI) provided easy access to and control over more parameters than had previously been possible. Finally, the Q10 offered sound quality equal to or better than its hardware counterparts.
Further stimulating Waves’ first decade of success was the development of the L1 Ultramaximizer Peak Limiter, which established a new benchmark for dynamic controls, and introduced the concept of "look-ahead" limiting, a term which is now in general use throughout the audio software industry. The L1 was the first in Waves L-Series, which now includes the L2, L3, L3-LL, and L3-16 Ultramaximizers and Multimaximizers.
Psycho-Acoustic Modeling
By analyzing and applying psychoacoustics (the way the human brain perceives sound), Waves developed proprietary modeling techniques used to re-create the sonic characteristics of the world's most desirable analog hardware. Their SSL 4000 Collection was developed in association with Solid State Logic, makers of the original SSL 4000 mixing consoles. The API Collection was created in conjunction with Automated Processes Inc. (makers of API components), while the V-Series is based on Rupert Neve console modules. Waves also offers a collection of modeled guitar amplifiers, speaker cabinets, and stomp effects called GTR , which includes software emulations of popular amps and cabs by Marshall, Fender, Mesa/Boogie, Vox, and others.
Audio Processors
Additionally, Waves manufactures several hardware processors for live, studio, and broadcast applications, including MaxxBCL , which includes compression, bass extension, and limiting functions.
Founders
Gilad Keren - Chief Executive Officer
Gilad Keren is co-founder and Chief Executive Officer of Waves Audio, the world’s leading developer of digital signal processing tools, heard on hit records, major motion pictures, and popular video games the world over. Over the past two decades, Gilad has been instrumental in pioneering an entirely new kind of tool, the digital audio plug-in, and the company he helped create has gone on to affect every stage of the creative audio process, from recording to mixing to mastering to broadcast, live sound, and beyond.
Mr. Keren has always had a passion for great sound. During his last year in the Israeli military, Gilad began working for the legendary Tommy Friedman, a renowned figure in the Israeli recording industry. When a cousin introduced him to (eventual Waves co-founder) Meir Shaashua, the two found a strong common interest: sound, and, more precisely, digital sound. After returning to the Technion (Israel Institute of Technology), Keren began to develop what would become Waves’ first plug-in, the Q10, which debuted at the Audio Engineering Society (AES) convention. In the years since, Waves has grown from a two-man operation to a worldwide company with over 150 employees and offices in the U.S., Israel, and China. Additionally, the company has entered the consumer electronics arena, creating sound enhancement algorithms for laptops, TVs, cellphones, and more, which have been implemented by industry giants including JVC, Sony, Toshiba, Altec Lansing, and Fujitsu.
Meir Shaashua - Chief Technological OfficerMeir Shaashua is co-founder and Chief Technological Officer of Waves Audio. Since the company’s inception, Mr. Shaashua has been responsible for the development of all products and technologies. Prior to founding the Company, he worked together with Mr. Keren at Audio Animation, where he was responsible for the development of DSP algorithms used at FM radio stations for sound enhancement. Mr. Shaashua was also part of the prestigious Talpiot program in the IDF, serving as a R&D officer for five years and completing his service at the rank of Captain. During his military service he was active in developing DSP algorithms and control software for an experimental radar system, and later served as the head of the RPV section. He holds a B.Sc. in Mathematics and Physics from the Hebrew University of Jerusalem, and also studied at Tel Aviv University's Department of Communication Control and Computers.
Among the products created under Shaashua’s direction are over 100 audio processors, which have garnered dozens of awards including 4 Technical Excellence & Creativity Awards for Outstanding Technical Achievement in the category of Signal Processing Technology/Software. In the last five years, Meir once again helped Waves spearheaded a revolution in the sound world with groundbreaking vintage models like the SSL 4000 Collection and The API Collection, which made it possible for engineers and artists to unleash the power of the world’s most respected recording consoles, on their computer production systems.
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