VAIO (pronounced /ˈvaɪ.oʊ/ ) is a sub-brand for many of Sony's computer products. It was originally an acronym for Video Audio Integrated Operation , but since 2008 amended to Visual Audio Intelligence Organiser to celebrate the brand's 10th year anniversary. The branding was created by Timothy Hanley to distinguish items that encompassed the use of consumer audio and video, as well as being conventional computing products. One example of this was the Sony VAIO W Series personal computer, which functioned as a regular computer and a miniature entertainment centre. Although Sony made computers in the 1980s for the Japanese market only, Sony withdrew from the computer business around the turn of the decade. Sony's re-entry to the computer market, this time globally, under the new VAIO brand, started in 1996 with the PCV series of desktops. The VAIO logo also represents the integration of analog and digital technology. The 'VA' represents an analog wave and the 'IO' represents digital binary code, thus some would call it VA10 or Va-ten.
Products
Sony is expanding the use of the VAIO label. It can now be found on notebooks, subnotebooks, desktop and media centres. Network media solutions by Sony will also carry the VAIO brand.
VAIO notebooks are usually shipped with Microsoft Windows Vista Business (Business line) or Windows Vista Home Premium, while high-end models sometimes come with Windows Vista Ultimate.
In mid-2005, all models stopped shipping with a Recovery CD, which was replaced by a hidden partition on the hard drive, accessible at boot via the BIOS or also within Windows via a utility. Pressing (repeatedly) during boot-up will cause the notebook to boot from the recovery partition; where the user has the choice of either running hardware diagnostics (without affecting the installed system), or restoring (re-imaging) the hard drive to factory condition (of course, this option will destroy all user installed applications and all data). On first running the system out of the box, VAIO users are prompted to create a set of recovery DVDs, which will be required in case of hard disk failure and replacement with a new drive (normally these would not be required if the system is restored from the hidden partition).
Also included as part of the out-of-box experience, are prompts to register at Club VAIO, an online community for VAIO owners and enthusiasts, which also provides automatic driver updates and technical support via email, along with exclusive desktop wallpapers and promotional offers. On recent models, you are also prompted to register your trial versions of Microsoft Office and the installed antivirus software (Norton Anti-Virus on older models, and McAfee Antivirus on newer ones) upon initial boot.
VAIO computers come with components from companies such as Intel processors, Seagate Technology, Hitachi, Fujitsu or Toshiba hard drives, Infineon RAM, Atheros and Intel wireless chipsets, Sony (usually made by Hitachi) or Matsushita optical drives, Intel, NVIDIA or ATI graphics processors and Sony speakers. Recent laptops are being shipped with Qimonda RAM, HP speakers with Realtek High Definition Audio Systems, optional Dolby Sound Room technology. It has been confirmed that a touch-screen VAIO is planned to be launched as well as support for PlayStation Network.
Technology
Some Sony VAIO models come with Sony's proprietary XBRITE (also known as ClearBright in Japan and Asia-Pacific region) displays. The first model to introduce this feature is the VAIO TR series. It is also the first consumer product to utilize such technology. It is a combination of smooth screen, anti-reflection (AR) coating and high-efficiency lens sheet. Sony claims that the smooth finish provides a sharper screen display, the AR coating prevents external light from scattering when it hits the screen, and the high-efficiency lens sheet provides 1.5 times the brightness improvement over traditional LCD designs, while also extending battery life due to less usage of the LCD backlight. The technology was pioneered by Sony engineer Masaaki Nakagawa, who is in charge of the VAIO TR development. More information can be found here: .
The TX series introduced in September 2005 was the first notebook to implement an LED back-lit screen, which provides lower power consumption and greater color reproduction. This technology has been widely adopted by many other notebook manufacturers now. It was also the first to use a 16:9 aspect ratio screen with 1366x768 resolution.
The SZ series was the first to use switchable graphics – the motherboard containing an integrated Intel graphics chipset, with discrete NVIDIA GPU hardware on an expansion card. The former could be used for less power consumption and greater battery life whereas the latter would be used when greater graphics processing power was needed. A switch is used to toggle between the graphics but required a cold-boot. The Z series has recently replaced the SZ series but does not require a restart of the system to change graphic modes on Windows Vista, it can be done on the fly. This feature has subsequently been used by other manufacturers, including Apple, Asus and Alienware.
The high-end AR Series VAIOs were the first to incorporate a Blu-ray Disc burner. This series was designed to be the epitome of high-definition products including a 1080p capable WUXGA (1920 × 1200 pixels) screen, HDMI output and the aforementioned Blu-ray burner. The AR series also includes an illuminated logo below the screen. Blu-ray/HDMI capable models have been the subject of intense promotion since mid-2007, selling with a variety of bundled Blu-ray Discs. The AR series was replaced by the AW series. The AW series incorporates all of these features in a 18.4" 16/9 display.
Another recent addition to the VAIO series is the TZ model. This new design features a 64GB Solid State Drive (SSD) for rapid boot-ups, quicker application launches and greater durability. If selected, a 250GB Hard Drive may also be included in place of the built-in CD/DVD drive to provide room for additional storage. For security this model includes biometric fingerprint sensor and Trusted Platform Module. The TZ offers a Built-in highly miniaturized MOTION EYE camera built into the LCD panel for video conferencing. Additional features include the XBRITE LCD, integrated Wireless Wide Area Network (WWAN) technology and Bluetooth technology.
A selection of media centres were added to the VAIO range in 2006. These monitorless units (identified by a product code prefixed by VGX rather than VGN) are designed to be part of a home entertainment system, which typically take input from a TV tuner card, and output video via HDMI or composite video connection to an ideally high-definition television. This range so far includes the XL and TP lines. The VGX-TP line is rather visually unique, featuring a circular, 'biscuit-tin' style design with most features obscured behind panels, rather than the traditional set-top box design.
The VAIO line also features a series of desktop computers, which incorporate motherboard and widescreen LCD monitor into a single unit (in a manner similar to the more recent models of Apple's iMac series). These are identified by VGC in the product code.
Bundled software
Sony has been criticized for loading its VAIO laptops with bloatware, or ineffective and unrequested software that supposedly allows the user to immediately use the laptop for multimedia purposes. Dell had been accused of the same practice, but after strong customer feedback agreed to offer "limited" pre-installed software on its machines.. Sony now offers a "Fresh start" option in some regions with some of their business models. With this option, the computer is shipped only with a basic install of Windows and very little of the trial software is installed. The default webcam software in VAIO notebooks is ArcSoft WebCam Companion. It offers a set of special effects called Magic-i visual effects, through which users can enhance the images and videos taken through the webcam. It also features the face detection feature. Certain other Sony proprietary software such as Click to Disc Editor, VAIO Music Box, VAIO Movie Story, VAIO Media Plus are also included in the recent models. Those shipped with ATI Radeon Video cards feature the Catalyst Control Centre, which enables the user to adjust the various video features such as brightness, contrast, resolution etc, and also enables connecting with an external display.
Current models
Personal notebooks
All personal notebook models come with Windows Vista Home Premium installed. Unlike the business range, XP downgrade options are not available on all models.
- AW Series – 18.4" high-end multimedia range, with 1080p resolution screen and SSD options. Replaces AR series.
- FW Series – 16.4" consumer entertainment range. There are options for a Blu-ray disc reader or burner, and an option for a Full HD widescreen. The notebook is the second largest in Sony's current range, the first being the VAIO AW series.
- NW Series â€
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