Laptop Messenger Bag

Crumpler is a bag company. Its Pacific headquarters are based in Melbourne, Australia, while its European headquarters are based in Cologne, Germany. It began as a messenger bag company, but has since expanded its range, notably into laptop bags and camera bags. All Crumpler products are produced in Asia except those made in the Custom Bag Stores (Melbourne, Sydney and New York )

History

Crumpler was founded in Melbourne in 1995 by David Roper and Will Miller (ex-bike couriers and founders of Minuteman Messengers), and sculptor/furniture maker/bike courier Stuart Crumpler. Stuart designed the logo in 1991 which he branded onto his furniture designs.

From the beginning the bags were designed for bike messengers, in particular those working for Roper and Miller's bike courier company, Minuteman. As the bags seen around the city were durable and colourful, there was soon commercial demand and the range grew to include more options in colours and sizes. Due to this commercial and more professional demand the Australians were looking for business-partners which they found in Siegfried Elgert and Jörg Bodenschatz. Today, Crumpler is equally owned by all of them but practically divided into two autonomous working parts. One providing the European, African, South, Central American and Mexican market, the other one delivering bags to the USA, Canada, Asia and Australia.

The company then started producing colourful laptop computer and camera bags. The colourful bags were both unique and highly influential in times when the dull black technical style bags prevailed. The appeal of the bright colours of the bag prompted the company to offer, and recently reintroduce, an artisan based customization service.

Marketing

Larrikinism, iconoclasm and informality sum up Crumpler marketing. In Canada and the US, they held "beer for bags" promotion in June 2006 and June 2007 where they accepted beer as payment for their product, and from their early days they have had a novel approach to advertising. Most of their product line are given wacky names, like "School Hymn" and "Moderate Embarrassment".

Copies

Other bag companies have started to copy Crumpler bags. Most notably Bag-Man has copied the Crumpler bag designs, sewing and material used, different colours and adding their own plastic logo to the bag and to the Quick Flip buckle. EPE: Explore Planet Earth have also copied Crumplers line of messenger bags. Other companies have also added the Quick Flick buckle to their messenger bags. The Quick Flick buckle is a cam-buckle now widely used by many bag companies. Another copy of Crumpler bags is checkerplate.

References

1. ^ 2001/127/2 Messenger bag, 'Seedy Three', Dupont Cordura Plus nylon/ plastic, designed and made by Crumpler, Australia, 1995 - Design Hub
2. ^ 2001/127/1 Messenger bag, canvas/ nylon/ plastic, designed and made by Stuart Crumpler, Melbourne, Victoria, Australia, 1993 - Powerhouse Museum Collection

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