Nike Golf Shoes Bag

Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. Since its introduction, Nike has frequently introduced new and updated models in the same product line.

Overview

The Nike Air Max shoe uses a large air cushioning unit at the heel which is visible from the side of the midsole in most models. Different types of Air Max cushioning include "Air Max2" which does not have the "holes" in the cushioning unit and is of high pressure, "Tube Air" which is visible in several small circles on the midsole of the shoe, "Total Air" which is basically just another word for full Air Max cushioning, "Tuned Air," which is a system of individual pods supposedly "tuned" to different areas of the foot. Air in the early 1990s which was visible through the bottom of the shoe (although smaller portions of Air units are visible through the bottom of many Air Max models) and another type of Air cushioning is the low profile and very responsive "Zoom Air."

History

Especially sought after models (according to Nike's History of Air advertising) include:

• Air Max I - 1987
• Air Max II (commonly known as Air Max Light ) - 1989
• Air Max III (commonly known as Air Max 90 ) - 1990
• Air Max IV (commonly known as Air Max BW or Air Max Classic ) - 1991
• Air Max ST - 1992
• Air Max 270 (commonly known as Air Max 93 ) - 1993
• Air Max 2 Charles Barkley 94 (commonly known as Air Max CB 94 ) - 1994
• Air Total Max (commonly known as Air Max 95 ) - 1995
• Air Max 96 - 1996
• Air Max 97
• Air Max 98
• Air Max 98 II
• Air Max 99
• Air Max Deluxe
• Air Max 2000
• Air Max Plus (commonly known as Air Max TN )
• Air Max Ltd - 2002
• Air Max 2003
• Air Max 2004
• Air Max 360 - 2006
• Air Max 360 - 2007
• Air Max Elite
• Air Max 2009

The 1993 model was the first to have the fully visible heel Air unit that was visible in the back as well as on the sides, and the 1995 model was the first to feature visible forefoot Air. The 1997 model was the first to include a full length Air bag. There is also new 2008 edition of the Air Max 180.

Culture and fashion

The shoe has aged well since its introduction. The shoe is popular among underground and known groups.

In the last few years with the internet gaining more popularity among the youth, AirMax has gone into a new phase. Websites and shops have been set up to sell custom Airmaxes. This often involves painting the AirMax to give it a unique color.

Due to its cushion, the shoe (especially the Air Max BW) is a popular clothing item in Hip Hop Culture, Chav Culture and among gabber music fans.

Air Max Light

Originally released in 1989 as the Air Max II, the Air Max Light was intended as a successor to the Air Max. It weighed less than than the original, achieved by replacing the forefoot polyurethane midsole with one made from phylon. Marketed as a performance running shoe, the Light would eventually be overshadowed by the Air Max III, now known as the Air Max 90.

Re-released in 2007, the Light continues to release in both retro and new colourways. JD Sports had an advertising campaign using the word Swoosh, presumably in keeping with the original print advertisements.

Air Max 90

Known as the Air Max III until 2000, when it was reissued taking its name from the year of its launch year. The original colourway of white/black/cool grey with infrared was chosen to exaggerate the thickness of the sole air unit. The AM90 is especially popular in Europe.

Air Max 95

The Air Max 95 was based on the human anatomy, with the spine of the shoe resembling the human spine and the original materials to represent skin etc. Although stores were reluctant to stock this shoe because of its high technology and hence high price tag, they took a chance and it became the first shoe to be more than £100.00 sold in JD Sports. However they are often replicated and sold on the Internet for a small fraction of cost.

According to a new police database, the footwear of choice for criminals are Nikes with Nike Air Max 95s being the most popular.

Air Max cushioning has been used in shoes for almost all sports by now including basketball, cross training, golf, casual shoes, sandals, tennis, etc.; however the "Nike Air Max" is always a running shoe. An example of a basketball shoe would be "Air Max Uptempo."

Air Max 360

On 21 January 2006 Nike launched the Air Max 360 , a new shoe design that utilized Max Air throughout the shoes midsole.

In September 2006 Nike introduced a special 'one time only pack' which fused the 360 model with three classics. The three shoes used were the Air Max 90, Air Max 95, and Air Max 97. For this special release, the design of the 360 sole was used in place of the normal sole of the three classics. The shoes were released in the three original colors: red for the Air Max 90, green/yellow for the Air Max 95, and grey/silver for the Air Max 97. Like other Air Max releases, deluxe editions were also produced. These deluxe editions lasted for about 500 miles (800 km) before their shock absorbing properties deteriorated. The use of '360' of air cushioning is meant to ensure the shoes longevity.

References

1. ^ Jon Clements (2007-06-27), "YOU'RE NIKED!", Daily Mirror (Mirror.co.uk) , http://www.mirror.co.uk/news/topstories/2007/06/27/you-re-niked--89520-19361891/ , retrieved 05 June 2009  

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