Breakfast television (UK, Ireland, Canada, New Zealand, Australia) or Morning show (U.S.) is a type of news and entertainment television program, broadcast live in the morning (typically between 6:00am and 10:00am). Often hosted by a small 'team' of male and female hosts, morning shows typically target the combined demographic of people getting ready for work and school, and stay-at-home adults and parents. The world's first breakfast television programme on national television was Today on the US network NBC which began broadcasting on January 14 , 1952 . Many other channels around the world followed NBC's lead.
Format and style
Breakfast television programs normally feature regular news briefs and information reports on business and the stock market, and weather and commuter travel (traffic in North American usage)—particularly in the 'early half', when the bulk of the workforce demographic is still home. Later in the program, programming will shift to more homemaker-oriented entertainment programming, to reflect a dominantly female demographic. The time in between information segments is normally filled with discussions of major news stories, reviews of the day's papers, and 'entertainment news'—news regarding media celebrities. Morning show hosts are typically regarded as media personalities, and are likewise often regarded as celebrities.
Despite these programmes often being produced by news organisations, their style is geared toward popularity and demographic appeal. Traditionally they are fronted by two presenters (one male, one female) on a sofa surrounded by a warmly coloured (but not overwhelming) set.
History
The first breakfast television programme was actually a local production in Philadelphia, "Three To Get Ready", broadcast by WPTZ there from 1950 until 1952. One of its hosts was comedian Ernie Kovacs. Although "Three To Get Ready" (named after WPTZ's frequency of Channel 3) was mostly entertainment-oriented, the programme did feature some news and weather segments. Its success prompted NBC to look at doing something similar on a national basis.
The world's first breakfast television programme on network television was Today on the US network NBC which began broadcasting on January 14, 1952. Many other channels around the world followed NBC's lead.
In the UK, after a six-week trial-run on the regional ITV station Yorkshire Television, the Independent Broadcasting Authority considered breakfast television so important that it created an entire franchise for it, the only national ITV franchise except for news provider ITN. This franchise was awarded to TV-am . However, delays to TV-am' s launch meant that the BBC were able to launch their own programme, Breakfast Time on January 17, 1983. TV-am , with Daybreak and Good Morning Britain being its flagship programmes, launched just two weeks later on February 1, 1983. TV-am found it hard to survive at first, due to a format that was starchy and formal compared to the BBC's more relaxed magazine-style and to a reliance on advertising income from a timeslot where people were not accustomed to watching television. However, it eventually flourished only to lose its licence from 1993 onwards, to GMTV who outbid them.
Today, breakfast television is an established part of many people's lives and a popular way to start the day.
Morning television shows
The following is a list of breakfast television programmes, past and present, ordered by country:
Argentina
- Mañaneras (América)
- Telenueve al Amanecer (Channel Nine)
- AM, Antes Del Mediodía (Telefe)
- Buenos Días, América (América 24)
- Mañanas Argentinas (C5N)
- De 7 a 10 (Todo Noticias)
- Andando (Channel Eight - Córdoba)
- El Show de la Mañana (Channel Twelve - Córdoba)
- Bien Temprano (Channel Five - Rosario/Channel Thirteen - Santa Fe)
- Todo lo que Pasa (Channel Thirteen - Santa Fe)
Australia
Current
- First Edition (Sky News Australia)
- Today (Nine Network, 1982-)
- Sunrise (Seven Network, 1996-1999 and 2000-)
- Ten Early News (Network Ten, 2006-)
- ABC News Breakfast (ABC2, 2008-)
- The Breakfast Show (C31 Melbourne, 2006-)
- Mornings with Kerri-Anne (Nine Network, 2002-)
- 9am with David and Kim (Network Ten, 2006-)
- The Morning Show (Seven Network, 2007-)
Past
- Good Morning Australia (Network Ten), 1981-1993, continued until 2005 as a morning talk show.
- First Edition (ABC1, 1995-1996)
- Business Breakfast (ABC1, 2001-2002)
- Sunday (Nine Network, 1981-2008)
- Wake Up! WA (Access 31, 2005-2008)
Austria
- Café Puls (PULS 4, simulcast on ProSieben Austria and Sat.1 Österreich since 2005)
Azerbaijan
- Yeni Səhər (Lider TV)
Brazil
- Bom Dia Brasil (Rede Globo)
- Mais Você (Rede Globo)
- Hoje em Dia (Rede Record)
- Fala Brasil (Rede Record)
- Jonal do SBT Manhã (SBT)
- Dia Dia (Rede Bandeirantes)
- Manhã Maior (Redetv!)
Canada
- Breakfast Television (Citytv) (Toronto version is top-rated morning show in that market)
- Breakfast Television (ASN/CTV) (The most popular morning show in the Maritimes)
- A Morning - A
- Canada AM (CTV, 1972-) (Canada's most-watched morning show)
- Good Morning Canada , (CTV weekends)
- CBC News: Morning (CBC Television, CBC Newsworld)
- Global & E! - stations in Vancouver, Edmonton, Calgary, Toronto and Hamilton produce their own local morning newscasts. The Vancouver, Edmonton, Calgary, and Hamilton newscasts are #1 in their respective markets.
- All five affiliates air their morning newscasts from 5:30-9:00 AM.
- Global Edmonton and Global Calgary each air Saturday morning newscasts from 8:00-10:00 AM, and Global BC from 7:00-10:00 AM.
- Global BC airs a Sunday morning newscast from 8:00-10:00 AM.
- Global Quebec used to air a weekday morning newscast, but it was halted February 2008.
- Global News Morning now replaced by CH Morning Live
- Salut, Bonjour! (TVA)
- Caféine (TQS) used to air on weekdays. The program was renamed 2 laits, un sucre in 2008, but ended when TQS went bankrupt in 2009.
- Breakfast television on the French-language SRC channel has had different names and formats since 1987. SRC Bonjour' was presented between 1987 and 1994, followed by Bon Matin . Matin Express took over between 1998 and 2006, the timeslot is now branded as Le Téléjournal/Matin . The last two are, in fact, continuous newscasts. However, as of the 2007-2008 season, SRC morning newscasts are no longer on the network and are now carried exclusively on RDI.
Chile
- Viva la Mañana (Canal 13)
- Pollo en Conserva (La Red)
- Mucho Gusto (MEGA)
- Buenos Días a Todos (TVN)
- Gente como tú (Chilevisión)
- Mucha Tele (Vía X)
and other regional morning shows.
Colombia
- Día a Día (Caracol TV)
- Muy buenos días (RCN TV)
- Arriba Bogotá (CityTv)
Denmark
- Go' morgen Danmark (TV 2 (Denmark), since 1996)
- DR Morgen (DR1, 2001-2005)
Finland
- Aamu-TV (YLE 1)
- Huomenta Suomi (MTV3)
France
- Télématin (France 2, since 1984)
Germany
- Guten Morgen Deutschland (RTL, ?-1994)
- Morgenmagazin (ARD/ZDF, since 1992)
- Sat.1-Frühstücksfernsehen (Sat.1, since 1987, started as Guten Morgen mit Sat.1 and renamed later Deutschland heute morgen )
Hong Kong
- Good Morning Hong Kong (TVB Jade)
- Good Morning Asia (ATV Home)
- Morning Cable (I-CABLE News Channel)
Hungary
- Nap-kelte (m1)
- Reggel a Dunán (Duna TV)
- Mokka (TV2)
- Reggeli (RTL Klub)
Iceland
- Zúúber (skífan TV and FM957 ; 2004-????)
Indonesia
- Nuansa Pagi (RCTI)
Ireland
- Ireland AM (TV3 Ireland)
Italy
- Unomattina (Rai Uno - 6.45 to 10.15 Monday to Friday)
- Sabato, Domenica &... (Rai Uno - 6.45 to 9.00 at weekends)
- Mattino Cinque (Canale 5 - 8.40 to 11.00 Monday to Friday)
- Mattina in Famiglia (Rai Due - 7.00 to 9.50 at weekends)
- Omnibus (La7 - 7
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