Fisher-Price is a company that produces toys for infants and children, headquartered in East Aurora, New York. Fisher-Price has been a wholly owned subsidiary of Mattel, Inc. since 1993.
History
Founded in 1930 by Herman Fisher, Irving Price and his wife, illustrator and artist Margaret Evans Price and Helen Schelle, the name Fisher-Price was established by combining two of the three founders' names. Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York. Price had retired from a major variety chain store, and Helen Schelle previously operated Penny Walker Toy Shop in Binghamton, New York. Fisher-Price’s fundamental toy- making principles centered on intrinsic play value, ingenuity, strong construction, good value for the money, and action. Early toys were made of heavy steel parts and ponderosa pine, which resisted splintering and held up well to heavy use. The details and charm were added with colorful lithographic labels. Mrs. Price was the first Art Director and designed push-pull toys for the opening line, based on characters from her children's books.
In 1931, the three founders took 16 of their wooden toys to the American International Toy Fair in New York City and they quickly became a success. The first Fisher-Price toy ever sold was "Dr. Doodle" in 1931. (The same toy, in excellent condition, would be worth a considerable amount in today's collectibles market.) In the early 1950s, Fisher-Price identified plastic as a material that could help the company incorporate longer-lasting decorations and brighter colors into its toys. "Buzzy Bee" was the first Fisher-Price toy to make use of plastic. By the end of the 1950s, Fisher-Price manufactured 39 toys incorporating plastics.
During the 1960s, the Play Family (later known as Little People) product line was introduced and soon overtook the popularity of earlier toys. Herman Fisher retired at the age of 71 in 1969 and the Quaker Oats Company bought Fisher-Price the same year.
In 1991, Fisher-Price regained its independence from The Quaker Oats Company and became a publicly traded company. Two years later, in November 1993, Fisher Price became a wholly owned subsidiary of Mattel. A new management group set the company’s focus on basic, infant and preschool products and began expansion into international markets. By 1997 Mattel decided to market all of its preschool products under the Fisher-Price name.
Products
Fisher-Price has created approximately 5,000 different toys since the early 1930s. One of Fisher-Price’s best-known lines is Little People toys, which includes people and animal figures along with various play sets such as a house, farm, school, garage and vehicles. The figures, which originally were wooden peg-style characters, are now molded of plastic and have detailed features.
In addition to Little People, some of the toys and toy brands that have remained popular for many years include Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack. Other brands marketed under the Fisher-Price name include Disney, Sesame Street, Barney, Dora the Explorer and See 'n Say.
Fisher-Price also designs and sells infant care products and has begun developing electronic toys for preschoolers.
Toy recall
On August 2, 2007, Fisher-Price recalled close to a million toys, including the Dora the Explorer and Sesame Street toys because of possible hazards due to the toys being coated in lead-based paint. Purchasers of Fisher-Price toys can get information on country specific recall details and share the facts about affected toys in their area by visiting Mattel Voluntary Safety Recall Facts.
On November 24, 2009, Fisher-Price recalled close to another million toys, for the same reason that toys had lead-based paint. The list of recalled toys can be found here.Current brands & products
- Alphabet magnet board
- Amazing Animals
- Baby Gymtastics
- Brilliant Basics
- Dance Baby Dance!
- ESPN GameStation
- ESPN Shot Block Basketball
- ESPN Fast Action Football
- Fun 2 Learn
- Fusion Crew
- GeoTrax Rail and Road Systems
- Imaginext
- Kid Tough Electronics (Digital Camera & FP3 Player)
- Laugh & Learn
- Little Mommy (Baby dolls and their various accessories)
- Little People (safer update of the Play Family line)
- Loving Family Dollhouses and accessories
- Miracles and Milestones
- Ocean Wonders
- Peek-a-Blocks
- Pixter
- Pop-onz
- Power Wheels
- Puffalumps
- Quizard the Learning Wizard
- Rescue Heroes
- Roll-a-Rounds
- Shake ’n Go!
- Snap ’n Style Friends & Fashions
- Smart Cycle
- Smart Shopper
- SparkArt Creativity System
- Star Station Entertainment System featuring hit music from Kidz Bop
- Sweet Streets
- View-Master
Babygear products
- Baby Monitors
- Booster Seats
- Baby Bouncers
- Car Seats
- Entertainers & Activity Centers
- High Chairs
- Infant Seats
- Play Yards
- Rainforest Collection
- Strollers
- Baby Swings
- Tubs & Potties
Fisher-Price Friends brands & products
Fisher-Price Friends:
- Disney's Winnie The Pooh related products
- Knows Your Name related products
- Krypto The Superdog related products
- See 'n Say related products
- Sesame Street related products
- Tickle Me Elmo Extreme AKA TMX
- Winnie the Pooh related products
Fisher-Price learning:
- I Can Play Piano
- InteracTV System & DVDs
- Learn Through Music Plus!
- Read With Me DVD Story Comprehension & Vocabulary System
Nickelodeon:
- SpongeBob SquarePants related products
Nick Jr.:
- Dora the Explorer related products
- Go, Diego, Go! related products
- The Backyardigans related products
Cartoon Network:
- Class of 3000
- Total Drama Island
Historic brands & products
- Adventure People
- Barney related products
- Blue's Clues related products
- Chatter Telephone
- Construx building toys
- Corn Popper
- Doodle Pro (changed name from Magna Doodle)
- Fimbles related products
- Jolly Jumping Jack crib toy
- Movie Viewer
- My Friend Dolls (Mikey, Becky, etc)
- Play Family
- PowerTouch Learning System
- PXL-2000 camcorder
- Roly Poly
- Talk-to-Me books with record "discs" built into the pages
- The Koala Brothers related products
- The Muppets related products
- Toddlerz
- Woodsey
- Veggietales related products
Video games
Three games which carried the Fisher-Price name were published by GameTek for the Nintendo Entertainment System:
- Firehouse Rescue (1992)
- I Can Remember (1990)
- Perfect Fit (1990)
Other Fisher-Price products
Other Fisher-Price products include Activegear for families on the go, books, software, car travel accessories, footwear, infant carriers, music, and videos.
References
- ^ "Fisher-Price Toys - Classic Toys." About.com
- ^ "Vintage Fisher-Price Toys" Antiques-antiques.com
- ^ "Fisher-Price Pre-School Toys Buying Guide" Pages.ebay.com
- ^ "Little People History" Thisoldtoy.com
- ^ "Fisher-Price Recalls Licensed Character Toys Due To Lead Poisoning Hazard"
- ^ "Mattel Voluntary Safety Recall Facts"
- ^ http://service.mattel.com/us/recall/FPPaintProgram.pdf
- ^ " Fisher Price: Firehouse Rescue Release Date". GameFAQs . http://www.gamefaqs.com/console/nes/data/587278.html . Retrieved 2008-07-26 .
- ^ " Fisher Price: I Can Remember Release Date". GameFAQs . http://www.gamefaqs.com/console/nes/data/587279.html . Retrieved 2008-07-26 .
- ^ " Fisher Price: Perfect Fit Release Date". GameFAQs . http://www.gamefaqs.com/console/nes/data/563416.html . Retrieved 2008-07-26 . ...
Kid Tough Digital Camera by Fisher Price
The Kid Tough Digital Camera is one of this years most popular Christmas gifts. We find you the Cheapest Kid Tough Camera prices in the UK.
Fisher Price Kid-Tough Waterproof Digital Camera Pink
Fisher Price Kid-Tough Waterproof Digital Camera Pink. Award winnining Fisher-Price Kid-Tough Waterproof Digital Camera is a real digital camera that’s tough enough and easy ...
Kid-Tough Digital Camera - Fisher Price Toys
Fisher-Price Privacy Policy | Fisher-Price Terms and Conditions | ©2009 Mattel, Inc. All Rights Reserved. Home for Fisher-Price Toys & more | Use of this U.S. site signifies your ...
Fisher-Price Kid-Tough Digital Camera - Blue - Fisher-Price - Toys ...
Buy Fisher-Price Kid-Tough Digital Camera - Blue - The award-winning and best-selling Kid Tough Digital Camera was the first preschool appropriate digital camera that was tough and ...
Kid-Tough Digital Camera - Fisher Price Toys
Find out more about the Kid-Tough Digital Camera from the official online home of your favorite Fisher Price toys and babygear. A real digital camera thats tough enough, and easy ...
Fisher Price Kids Tough Digital Camera - Pink - Boots
Fisher Price Kids Tough Digital Camera - Pink. Detailed product info, read reviews, buy online and earn advantage points. The Kids Tough Digital Camera
Amazon.com: Fisher Price Kid Tough Digital Camera - Blue: Toys & Games
Find toys and games for everyone on your list when you explore the Amazon.com Holiday Toy List. Shop now and finish all of your holiday shopping with just a few clicks.
Amazon.com: Fisher-Price Kid-Tough Digital Camera Blue [Amazon ...
Amazon.com: Fisher-Price Kid-Tough Digital Camera Blue [Amazon Frustration-Free Packaging]: Toys & Games
Kid Tough Waterproof Camera » Kid Tough Waterproof Camera
Now your child can have her or his own real camera — just like Mom and Dad’s with the Kid Tough Waterproof Camera from Fisher-Price. It takes real digital pictures that you can ...