Jade Cerisa Lorraine Goody (5 June 1981 – 22 March 2009) was an English celebrity. She came into the public spotlight while appearing on the third series of the Channel 4 reality TV programme Big Brother in 2002, an appearance which led to her own television programmes and the launch of her own products after her eviction.
In January 2007, she was a housemate in Celebrity Big Brother . During the show she was accused of racist bullying against Indian actress Shilpa Shetty. Following her eviction from the show, she admitted her actions had been wrong and she subsequently made many public apologies.
In August 2008, she appeared on the Indian version of Big Brother , Bigg Boss , but withdrew early from the show and returned to the UK after being told she had cervical cancer. In February 2009, after the cancer metastasised, she was told that it was terminal. She married Jack Tweed on 22 February 2009 and died, one month later, in the early hours of 22 March 2009.
Career
2002: Big Brother 3
When she appeared on Big Brother 3 Goody became a target of ridicule in the British tabloid press for displaying a severe lack of general knowledge for a British native. Goody thought that the English city of Cambridge was in London. On being told that Cambridge is in East Anglia, she assumed that to be abroad, and referred to it as "East Angular". She also was criticised by the tabloid press during her time in the Big Brother house for an evening during which she cavorted drunk and naked and also was criticised for "backstabbing". She avoided eviction long enough to outlast the media's apparent resentment and become popular. She also provided what was believed to be the first instance of sexual contact in Big Brother UK history, with a drunken grope with fellow housemate PJ, though it is unclear what sexual acts, if any, took place.
2002–2006: Initial fame
Goody fronted her own reality TV shows and appeared regularly in celebrity, trivia, and gossip-oriented women's magazines such as Heat and OK! . Goody signed up for the 2006 London Marathon. She did not finish the course, collapsing after 34 km (21 miles) of the 42.195 km (26.2 miles), and was taken to the Royal London Hospital to recover overnight. Before the race, Goody described her preparations to TV chef, Gordon Ramsay. "I've been eating curry, Chinese and drinking." Afterwards, she explained: "I don't really understand miles. I didn't actually know how far it was going to be. ... I didn’t want to let everyone down." Goody raised over £550 for her chosen charity, the NSPCC.
On 2 May, 2006, Goody published her autobiography titled Jade: My Autobiography and in June she launched her own fragrance, Shh ... Jade Goody . It was launched by Superdrug in the summer of 2005 and became the store's third best selling fragrance behind Kylie Minogue's and Victoria Beckham's.
2007: Celebrity Big Brother 5
Just before entering the house Goody ranked number 25 in a poll by Heat for the most influential person in the world. Her lifetime earnings were cited to be between £2 million and £8 million by this point. On 5 January 2007 Goody, her mother Jackiey Budden, and her boyfriend Jack Tweed entered the Big Brother House for Celebrity Big Brother 2007 . Upon entering the Big Brother House, Goody was informed that she and her family (later joined by Jermaine Jackson, Shilpa Shetty and Ken Russell) would stay in the main house in luxury, while the 8 other remaining celebrities would become their servants and live in the house next door. Goody was not informed that she and her new family faced an eviction in which the public voted for their favourite to keep in the house. Her mother, Jackiey, was the first to be evicted, on 10 January 2007.
Goody was accused of making derogatory and racist comments both about and to her fellow housemate Shilpa Shetty, which led to the Celebrity Big Brother racism controversy. The fact that she was supporting anti-bullying charity Act Against Bullying during these events compounded her problems. A number of complaints were received by the British broadcasting regulator Ofcom about the behaviour of Jo O'Meara, Danielle Lloyd and Goody towards Shetty. By 20 January, Ofcom received a record of more than 44,500 complaints from members of the public, while Channel 4 received an additional 3,000 complaints.
Among Goody's comments were: "I've seen how she goes in and out of people's arseholes", as well as suggesting Shetty "makes skin crawl". She also referred to Shetty as 'Shilpa Fuckawalla' and 'Shilpa Poppadom'. Goody said afterwards: "She is Indian, thinking of an Indian name and only thing I could think of was Indian food. Wasn't racial at all. It was not to offend any Indian out there." Cleo Rocos to Shetty: "I don't think there's anything racist in it." Shetty: "It is, I'm telling you." However Shetty later changed her opinion stating "I don't feel there was any racial discrimination happening from Jade's end... I think that there are a lot of insecurities from her end but it's definitely not racial," Shetty said in the show's diary room. The incident created an international outcry, gaining heavy coverage in the Indian media. Gordon Brown, then British Chancellor of the Exchequer, who was visiting India at the time, condemned the programme on the grounds that he is against anything which might damage the perception that Britain is a country of tolerance. In a statement on 17 January Channel 4 defended the programme against charges "of overt racism or racial abuse". Goody was evicted from the Big Brother house on 19 January 2007 receiving 82% of the vote when up against Shetty.
On 19 January, she was evicted from the Big Brother house. Channel 4 banned crowds gathering outside the house to greet Goody and cancelled a press conference with her. In her interview with Davina McCall immediately afterwards, she stated that she was "disgusted with self" after watching a video of the alleged bullying. Her much publicised return to the Big Brother house was branded "a terrible decision" by publicist Max Clifford, who also said "it looks like she has ruined a very lucrative career".
Ultimately Channel 4 received a rebuke from Ofcom over its handling of the Celebrity Big Brother race row that resulted in more than 54,000 complaints. It emerged that there were various other, unbroadcast incidents of alleged racism. They included a late night "limerick game" between O'Meara, Lloyd, Goody and her boyfriend Jack Tweed in which the use of the word "Paki" was allegedly implied but not said. In the others, Goody speculated on whether Lloyd used "the p-word" and Goody referred to the Bollywood actress as "Shilpa Pashwa whoever you fucking are".
In late 2007 and early 2008, several public polls put Goody in an unfavourable light.
2008: Return to the public eye
Goody stated in April 2008 that she would be releasing her second perfume range, Controversial .
In mid-2008, Goody appeared in the Indian version of Big Brother, Bigg Boss . She was rumoured to have been offered £100,000 to take part. Goody entered the house on 17 August and in the opening VT of herself she claimed the incident with Shetty was "in the past" and that she was "not proud of it". Two days into the show, Goody was told she had cervical cancer and she subsequently withdrew, immediately flying home to England. Scenes of Goody being told of her diagnosis and her emotional reaction were not broadcast in India.
In October 2008, she released a new autobiography, Jade: Catch A Falling Star . It is published by John Blake Publishing and covers her time in Celebrity Big Brother 2007. In Christmas 2008, she played the role of the Wicked Queen in a pantomime version of Snow White at the Theatre Royal, Lincoln, and was praised for her strength and determination in doing so. Goody had to withdraw from the production in January for health reasons. A reality television documentary, Living With Jade Goody was shown in September as a one off special, as part of the Living With . . . series on Living TV. A one off film "Jade's cancer battle" was aired on 11 December. There were plans for further shows if Goody had felt able to take part.
Also in October 2008, Goody opened her second beauty salon named "Homme Fatel", catering exclusively for men.
Personal life
Prior to Goody's entry into the Big Brother house, she was a dental nurse. Goody lived with her sons in Upshire, a village in Essex. Her father, Andrew Robert Goody (February 1963 - August 2005), who was of mixed race, was a drug addict and habitual criminal, who served prison sentences including a four-year term for robbery. He and Goody's mother, Jackiey Budden (born April 1958), split up when Goody was two, and he became estranged from Goody, whilst Goody's mother brought her up in Bermondsey. Goody's father died of a drug overdose in Bournemouth, aged 42. Goody had a relationship with TV presenter and fellow reality television regular Jeff Brazier, the father of her two sons, both of whom were born in Harlow, Essex: Bobby Jack Brazier, born in 2003, and Freddie Brazier, the following year. In 2005, Goody had a six month relationship with footballer Ryan Amoo. In March 2008, the Daily Mail reported Goody had become involved in "vicious fight with a female partygoer at an Essex nightclub before turning her rage onto a security guard". In 2008 Goody purchased a brand new Bentley Continental GTC sports car worth £130,000.
She was subsequently in a rel
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