Make Up Art Cosmetic

Make-up Art Cosmetics , better known as MAC Cosmetics , is a manufacturer of cosmetics.

History

MAC Cosmetics was founded in Toronto, Canada by Frank Toskan and Frank Angelo in 1984. The first U.S MAC store opened in 1991, located at Greenwich Village.

Estée Lauder Companies acquired controlling interest of MAC in 1994, then completed their acquisition of the company in 1998. One year prior to the acquisition, original founder, Frank Angelo, died in 1997 due to complications during surgery.

The company's product were originally designed specifically for professional make-up artists, but are now sold to consumers worldwide.

MAC PRO

The MAC PRO Program is provided to professionals in the industry. An annual fee must be paid for this service. Cosmetic professionals and students receive discounts on purchases.

Promotion and advertising

The MAC AIDS fund was established in 1994 by MAC's founders Frank Angelo and Frank Toskan. VIVA GLAM was also introduced that same year as a financial support for the Fund. Since then the U.S. has raised over $150 million for the MAC AIDS funds.

The list of past official spokespersons includes names like Diana Ross, Liza Minnelli, and Catherine Deneuve. Eve, Missy Elliott, Lisa Marie Presely, Dita von Teese, Deborah Harry, Christina Aguilera, Linda Evangelista, Boy George, and others have been past spokespeople for the Viva Glam IV and V campaigns. (Viva Glam V got more notice for including a neutral shaded pink Viva Glam lipgloss).

Social initiatives

MAC has five social initiative programs currently in place.

• MAC Cruelty-Free Beauty: principle that prohibits animal testing and the policy is extended to ingredient suppliers as well
• Back to MAC Recycling: offers free lipstick with the return of empty plastic M.A.C. containers
• MAC Kids Helping Kids: started in 1994 where kids living with HIV/AIDS create images that are reproduced as greeting cards. 100% of selling price goes back to participating organizations.
• The MAC AIDS Fund : supports community organizations providing direct services to people living with AIDS.
• The MAC PRO program

References

1. ^ http://www.sokissandmakeup.com/the-history-behind-mac-cosmetics-inc/
2. ^ http://www.elleview.com/mac.htm
3. ^ MAC Pro | Membership | Benefits
4. ^ MAC Pro | Membership | Guidelines
5. ^ Mac Aids Fund
6. ^ Mac Aids Fund

External links

• MAC Consumer Site
• MAC UK Consumer Site
• MAC JP Consumer Site
• MAC AU Consumer Site
• MAC Pro Site

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