Gunne Sax is a clothing label which specializes in formal and semi-formal wear for young women and is owned by Jessica McClintock, Inc. It was founded in the 1960s and bought by Ms McClintock in 1969.
While Jessica McClintock, Inc., is a large and diverse style house, the term "Gunne Sax" is often associated with its 1970s fashions, which could stylistically be called "prairie-revival", drawing on many elements popular in late-19th and early-20th century American fashion such as pinafores, gingham prints, and calico. The company was named after the "gunny sack" or burlap trim used on some of the earlier dresses.
Gunne Sax also revived a kind of "renaissance" look, with empire waistlines and middle placket, usually with more modern textiles such as velveteen. Often there was a high collar in the back with a low neckline in the front, making for a more demure variation on the medieval "wench" look. The puffed sleeves were usually tightened below the elbow, a style known as "leg o'mutton." Many of the dresses have laced bodices resembling corsets.
The characteristic puff sleeves and leg o'mutton sleeves found in many Gunne Sax pieces started the puff sleeve craze that prevailed throughout the 1970s and '80s and into the early '90s. Imitators of Gunne Sax included Candi and Young Edwardian. Collectors consider clothing with the original "black label," used only in 1969, the most valuable. A "hearts label"
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