The National Broadcasting Company ( NBC ) is an American television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices in Burbank, California. It is sometimes referred to as the Peacock Network due to its stylized peacock logo, created originally for color broadcasts.
Formed in 1926 by the Radio Corporation of America (RCA), NBC was the first major broadcast network in the United States. In 1986, control of NBC passed to General Electric (GE), with GE's $6.4 billion purchase of RCA. GE had previously owned RCA and NBC until 1930, when it had been forced to sell the company as a result of antitrust charges. After the acquisition, the chief executive of NBC was Bob Wright, until he retired, giving his job to Jeff Zucker. The network is currently part of the media company NBC Universal, a unit of General Electric, which, on 1 December 2009, purchased the remaining 20% stake of NBC Universal which it did not already own from Vivendi. On 3 December 2009, Comcast announced it will purchase a 51% stake of NBC Universal.
NBC is available in an estimated 112 million households, 98.6% of those with televisions. NBC has 10 owned-and-operated stations and nearly 200 affiliates in the United States and its territories.
History
Radio
Earliest stations: WEAF & WJZ
During a period of early broadcast business consolidation, the radio-making Radio Corporation of America (RCA) had acquired New York radio station WEAF from American Telephone & Telegraph (AT&T). An RCA shareholder, Westinghouse, had a competing facility in Newark, New Jersey pioneer station WJZ (no relation to the current WJZ-TV), which also served as the flagship for a loosely-structured network. This station was transferred from Westinghouse to RCA in 1923, and moved to New York.
WEAF acted as a laboratory for AT&T's manufacturing and supply outlet Western Electric, whose products included transmitters and antennas. The Bell System, AT&T's telephone utility, was developing technologies to transmit voice- and music-grade audio over short and long distances, using both wireless and wired methods. The 1922 creation of WEAF offered a research-and-development center for those activities. WEAF had a regular schedule of radio programs, including some of the first commercially sponsored programs, and was an immediate success. In an early example of chain or networking broadcasting, the station linked with the Outlet Company's WJAR in Providence, Rhode Island; and with AT&T's station in Washington, D.C., WCAP.
New parent RCA saw an advantage in sharing programming, and after getting a license for station WRC in Washington, D.C., in 1923, attempted to transmit audio between cities via low-quality telegraph lines. AT&T refused outside companies access to its high-quality phone lines. The early effort fared poorly, since the uninsulated telegraph lines were susceptible to atmospheric and other electrical interference.
In 1925, AT&T decided WEAF and its embryonic network were incompatible with AT&T's primary goal of providing a telephone service. AT&T offered to sell the station to RCA in a deal that included the right to lease AT&T's phone lines for network transmission.
Red & Blue Networks
RCA spent $1 million to buy WEAF and Washington sister station WCAP, shut down the latter station, and announced in late 1926 the creation of a new division known as The National Broadcasting Company. The new division was divided in ownership between RCA (fifty percent), General Electric (thirty percent), and Westinghouse (twenty percent). NBC launched officially on November 15, 1926.
WEAF and WJZ, the flagships of the two earlier networks, operated side-by-side for about a year as part of the new NBC. On January 1, 1927 NBC formally divided their respective marketing strategies: the Red Network offered commercially sponsored entertainment and music programming; the Blue Network mostly carried sustaining or non-sponsored broadcasts, especially news and cultural programs. Various histories of NBC suggest the color designations for the two networks came from the color of the push pins NBC engineers used to designate affiliates of WEAF (red) and WJZ (blue), or from the use of double-ended red and blue colored pencils. A similar two-part/two-color strategy appeared in the recording industry, dividing the market between classical and popular offerings.
On April 5, 1927, NBC reached the West Coast with the launch of the NBC Orange Network , also known as The Pacific Coast Network . This was followed by the debut on October 18, 1931, of the NBC Gold Network , also known as The Pacific Gold Network . The Orange Network carried Red Network programming and the Gold Network carried programming from the Blue Network. Initially the Orange Network recreated Eastern Red Network programming for West Coast stations at KPO in San Francisco, California. In 1936 the Orange Network name was dropped and network affiliate stations became part of the Red Network. At the same time the Gold Network became part of the Blue Network. NBC also developed a network for shortwave radio stations in the 1930s called the NBC White Network .
In 1930, General Electric was compelled by antitrust charges to divest itself of RCA, which it had founded. RCA moved its corporate headquarters into the new Rockefeller Center in 1933, signing the leases in 1931. RCA was the lead tenant at 30 Rockefeller Plaza, the RCA Building (now the GE Building ). The building housed NBC studios, as well as theaters for RCA-owned RKO Pictures. Rockefeller Center's founder and financier John D. Rockefeller, Jr., arranged the deal with the chairman of GE, Owen D. Young, and the president of RCA, David Sarnoff.
The chimes
Main article: NBC chimesThe famous three-note NBC chimes came about after several years of development. The three note sequence G-E-C were heard first over Atlanta's WSB. The chimes outline what is known to musicians as a second inversion C Major triad. Someone at NBC in New York heard the WSB version of the notes during the networked broadcast of a Georgia Tech football game and asked permission to use it on the national network. NBC started to use the three notes in 1931, and it was the first audio trademark to be accepted by the U.S. Patent and Trademark Office. A variant sequence was also used that went G-E-C-G, known as "the fourth chime" and used during wartime (especially in the wake of the attack on Pearl Harbor), on D-Day, and disasters. The NBC chimes were mechanized in 1932 by Richard H. Ranger of the Rangertone company; their purpose was to send a low level signal of constant amplitude that would be heard by the various switching stations manned by NBC and AT&T engineers, and thus used as a system cue for switching different stations between the Red and Blue network feeds. Contrary to popular legend, the three musical notes, G-E-C, did not originally stand for NBC's current parent corporation, the General Electric Company; although GE's radio station in Schenectady, New York, WGY, was an early NBC affiliate, and GE was an early shareholder in NBC's founding parent RCA. General Electric did not own NBC outright until 1986. G-E-C is still used on NBC-TV. A variant with two preceding notes is used on the MSNBC cable television network. NBC's radio branch no longer exists.
New beginnings: The Blue Network becomes ABC
The Federal Communications Commission (FCC) had, since its creation in 1934, studied the monopolistic effects of network broadcasting. The FCC found that NBC's two networks and its owned-and-operated stations dominated audiences, affiliates and advertising in American radio. In 1939 the FCC ordered RCA to divest itself of one of the two networks. RCA fought the divestiture order, but in 1940 divided NBC into two companies in case an appeal was lost. The Blue Network became NBC Blue Network, Inc. (now Citadel Media), and NBC Red became NBC Red Network, Inc. In January 1942, the two networks formally divorced operations, and the Blue Network was referred to on the air as either Blue or Blue Network , with official corporate name Blue Network Company, Inc. NBC Red, on the air, became known simply as NBC .
After losing its final appeal before the U.S. Supreme Court in May 1943, RCA sold Blue Network Company, Inc., for $8 million to Life Savers magnate Edward J. Noble, completing the sale in October 1943. Noble got the network name, leases on land-lines and the New York studios; two-and-a half stations (WJZ in Newark/New York; KGO in San Francisco, and WENR in Chicago, which shared a frequency with Prairie Farmer station WLS); and about 60 affiliates. Noble wanted a better name for the network and in 1944 acquired the rights to the name American Broadcasting Company from George Storer. The Blue Network became ABC officially on June 15, 1945, after the sale was completed.
Further information: Blue NetworkDefining ra
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