Augusta Mall is a two level super-regional shopping mall located in Augusta, Georgia. It opened on August 3, 1978, one week after the now-defunct Regency Mall. It is one of the largest malls in the state of Georgia, and it is the largest mall in the Augusta metro area.
History
Augusta Mall has four anchors: Dillard's, JCPenney, Sears, and Macy's. When it first opened, its anchors were Rich's (now Macy's) and Davison's (now site of The Promenade), both out of Atlanta. It had 100 stores at that time. JCPenney moved into the mall in 1979 after deciding not to build at Regency Mall. Davison's was acquired by Macy's in 1986. Sears joined the mall in 1987 as part of a large expansion of Augusta Mall including other stores and a new food court. J.B. White was the last anchor to join the mall; it closed its Regency Mall location and joined in 1998. Many of the stores that opened were exclusive to the Augusta market such as Abercrombie & Fitch, Nine West, The Body Shop, Helzberg Diamonds, and Sbarro. Just as it joined, J.B. White immediately became Dillard's, after the J.B. White chain was sold.
After poor sales and loss of customers, a certain number of Macy's stores were to be closed in the late 1990s/early 2000s, the Macy's store at Augusta Mall was one of them, they closed in 2000. Federated Department Stores (which was the owner of both Rich's and Macy's) began transitioning its Rich's/Goldsmith's/Lazarus stores into the Macy's moniker, in hopes to revitalize the Macy's name and keep their stores simply under the Macy's or Bloomingdale's name (which is currently a successful change). Macy's came back to the mall into the Rich's location and became Rich's-Macy's in 2003. At the same time, the lower level of the original Davisons/Macy's building was converted into Macy's Furniture Showroom, the upper level was closed from the public. In 2006, Rich's-Macy's became Macy's after the company decided to change most of its stores to the "Macy's" moniker. Later that year, the Macy's Furniture Showroom was closed, and the entire abandoned upper level was demolished to make way for the new lifestyle center, The Promenade. Now, Dick's Sporting Goods sits in the original lower level location, which is now the only remains of the original Davison's/Macy's building. The Promenade lies directly above it where the original upper level of the building used to be.
During the construction of the lifestyle center, a new shopping center, The Village at Riverwatch, was also under construction at the time, but was held back for unknown reasons.
Promenade section
The Augusta Promenade is the newest addition to the Augusta Mall, and is 180,000 sq ft (17,000 m 2 ). Construction of the development started in the Summer of 2006, with a grand opening of November 8, 2007. It brought many upscale stores and restaurants new to the area, many that are new to Georgia outside of Atlanta. Some of these stores and restaurants include Williams-Sonoma, The Walking Company, Sephora, The Buckle, and P. F. Chang's China Bistro.
Anchor stores
Current
- Dillard's — formerly J.B. White, became Dillard's in 1998 shortly after move from Regency Mall
- JCPenney — opened in 1979
- Sears — opened in 1990, replacing free-standing location in downtown Augusta
- Macy's — formerly operated as separate Macy's and Rich's locations, the two stores merged into the Rich's location in 2003 (branded Rich's-Macy's); store didn't change exterior Rich's sign until they officially became Macy's in 2005
- Dick's Sporting Goods — opened October 2007 in the original lower level of the old Davison's/Macy's building
- Barnes & Noble — opened Fall 2008 in Promenade section, replacing former location on Augusta West Parkway
Former
- Macy's Furniture Showroom — opened in 2003, closed in 2006 to make way for Promenade addition
- Rich's — opened in 1978, became Rich's-Macy's in 2003, then became Macy's in 2005
- Davison's — opened in 1979, became Macy's in 1986, Macy's closed in 2000, lower level became Macy's Furniture Showroom in 2003, closed in 2006, upper level demolished as part of Promenade addition. The lower level and its exterior remodeled for Dick's Sporting Goods.
See also
- List of shopping malls in the United States
- Augusta Exchange
- The Village at Riverwatch
References
- ^ Hall, Melissa (1999-04-30). "Mall competes with Exchange". The Augusta Chronicle . http://chronicle.augusta.com/stories/043099/bus_top_mall.shtml .
- ^ GGP: Expansions & Redevelopments
- ^ Augusta Mall Prepares For Grand Opening | Breaking News, Weather, Sports and Entertainment for Georgia and South Carolina | Business
External links
- Augusta Mall — official website
Coordinates: 33°27′49″N 82°04′46″W / 33.46364°N 82.07939°W / 33.46364;
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