Abs Diet Woman

David Zinczenko (Ukrainian: Давид Зінченко ) (born December 1969) is the editor-in-chief of Men's Health magazine and editorial director of Women's Health magazine.

Personal life

Zinczenko grew up in Bethlehem, Pennsylvania, and attended Liberty High School in Bethlehem. He entered the military after high school, serving in the Naval Reserve while he attended Moravian College, also in Bethlehem, for his undergraduate degree. There, he served as editor-in-chief of the student newspaper, The Comenian . He lives in New York City and Allentown, Pennsylvania.

Career

After serving in the military, Zinczenko wrote a series of opinion pieces for The Los Angeles Times , then was hired in 1991 as assistant editor of Men's Journal , men's magazine the being launched by Rolling Stone founder Jann Wenner and editor-in-chief John Rasmus.

In 2000, Zinczenko was named editor-in-chief of Men's Health , and in that role he oversees the editorial content of its international editions as well as the U.S. edition. He also served as editorial director of Best Life , and was recently named editorial director of Women's Health magazine, which was spun off from Men's Health in 2005. He served as Chairman of the 2007 American Magazine Conference and is credited with coining the phrase "magabrand," to describe magazines that expand beyond their regular formats into a variety of media and businesses. In 2008 as the editorial director of Women's Health , Zinczenko oversaw the magazine's redesign, bringing celebrities to its cover.

Zinczenko helped pass legislation in 1994 establishing the week of Father's Day as National Men's Health Week. In 2007, Zinczenko launched FitSchools, a national campaign to reinvigorate physical education programs in America's elementary schools and get children in healthy, active living. He helped provide further tools to fight childhood obesity by writing, with Matt Goulding, Eat this, Not That! For Kids , published in August 2008. The two co-wrote seven books altogether in the series: Eat This, Not That!, Eat This, Not That! For Kids, Eat This, Not That! Supermarket Survival Guide, Eat This, Not That! Best & Worst Foods in America, Eat This, Not That! Restaurant Survival Guide, Eat This, Not That! 2010, and Cook This, Not That! Kitchen Survival Guide. He is also the author of the Abs Diet series.

Zinczenko also contributes regularly to The Today Show , where according to The New York Times, he is "trotted out as a spokesman for Everyman." He has also appeared on The Oprah Winfrey Show, The Ellen DeGeneres Show, 20/20, The Biggest Loser, Rachel Ray, and Good Morning America . He has contributed op-eds for The New York Times, The Los Angeles Times, and two for USA Today. (One about the obesity epidemic and another on the decline of American men.)

In 2008, he was named Ad Week's Editor of the Year.

Notes

1. http://www.observer.com/node/48007

2. http://www.nytimes.com/2006/09/03/fashion/03davez.html

References

1. ^ http://www.magazine.org/events/conferences/american_magazine_conference/22823.aspx
2. ^ http://www.c-spanarchives.org/congress/?q=node/77531&id=8184976
3. ^ http://mhfitschools.menshealth.com/
4. ^ http://www.nytimes.com/2006/09/03/fashion/03davez.html?_r=1
5. ^ http://www.nytimes.com/2002/11/23/opinion/don-t-blame-the-eater.html?pagewanted=1
6. ^ http://blogs.usatoday.com/oped/2009/10/column-fight-obesity-by-taxing-calories-.html
7. ^ http://blogs.usatoday.com/oped/2009/06/the-power-to-change-male-fate-is-in-the-hands-of-men.html
8. ^ http://www.mediaweek.com/mw/special-reports/magazine-hot-list/index.jsp

Bibliography

• Uncommon Knowledge: Hundreds of How-To Tips from Your Favorite Celebs! (2001) ISBN 1-57954-291-3
• 2005 Men's Health Total Fitness Guide (2005) ISBN 1-59486-085-8
• Abdomen perfecto (The Abs Diet) (2005) ISBN 968-19-1179-2
• The Abs Diet: The Six-Week Plan to Flatten Your Stomach and Keep You Lean for Life (2005) ISBN 1-59486-216-8
• The Abs Diet Eat Right Every Time Guide (2005) ISBN 1-59486-238-9
• The ABS Diet: The Six-Week Plan to Flatten Your Stomach and Keep You Lean for Life: For Women (2005) ISBN 1-59486-309-1
• The Abs Diet Get Fit Stay Fit Plan: The Exercise Program to Flatten Your Belly, Reshape Your Body, and Give You Abs for Life! (2005) ISBN 1-59486-409-8
• The Abs Diet (2006) ISBN 1-4050-8797-8
• La Dieta Abdominal Para la Mujer (2006) ISBN 1-59486-539-6
• Men, Love & Sex: The Complete User's Guide for Women (2006) ISBN 1-59486-552-3
• Men's Health Total Fitness Guide 2006 (2006) ISBN 1-59486-356-3
• The Abs Diet 6-Minute Meals for 6-Pack Abs: More Than 150 Great-Tasting Recipes to Melt Away Fat! (2006) ISBN 1-59486-546-9
• Eat This, Not That! (2007) ISBN 1-59486-854-9
• Eat This, Not That! For Kids (2008) ISBN 978-1-60529-943-3
• Eat This, Not That! Supermarket Survival Guide (December 2008)
• Eat This, Not That! Best & Worst Foods in America (August 2009)
• Eat This, Not That! Restaurant Survival Guide (November 2009)
• Eat This, Not That! 2010 (December 2009)
• Cook This, Not That! Kitchen Survival Guide (January 2010)

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