Main article: Superbrands
In each country that Superbrands operates in, it elects a Superbrands Council , which usually comprises industry experts and practitioners, which selects the top brands under various categories and awards them the status of "Superbrands".
Brands are invited to participate in the Superbrands project based on the following criteria: market dominance, longevity, goodwill, customer loyalty and market acceptancy.
Following is the list of Superbrands Council members from respective countries.
A
Australia
- Stephen P Smith, Publisher, Superbrands Australia
- Pat Duffy, Director, Marketing Communications, LookSmart
- Trevor Fearnley AM, Chairman and CEO, Ad Partners Group
- Peter Gallucci, Managing Director, Zenith Media
- Steve Gray, Managing Director, Batey Kazoo Communications
- David Green, Media Director, Clemenger Sydney
- Mark Kelly, Marketing Director, Murdoch Magazines
- Barrie Parsons, Publisher, B&T Weekly/Professional Marketing
- Maureen Plavsic, Network Sales & Marketing Director, Seven Network
- Christopher Savage, Vice Chairman Asia/Pacific, Burson-Marsteller
- Michael Simons, Creative Director, Foote Cone & Belding Sydney
- Malcolm Spry, Group Chief Executive - Pacific Region, AC Nielsen
- Geoff Wild, Chairman, WPP Australia
B
Bulgaria
- Alexander Milanov, Sales and Marketing Director, Balkan Star /General representative: Mercedes-Benz, Chrysler & Jeep
- Alexander Toromanov, Managing Director, McCann-Erickson Sofia
- Blaga Bukeva, Deputy Editor in Chief, 24 hours Daily
- Bojidar Bojinov, Chairman, Bulgarian Chamber of Commerce and Industry
- Bojidar Danev, Chairman, Bulgarian Industrial Association
- Valentin Panayotov, Publisher, Money Daily
- Valeri Zaprianov, Editor in Chief, Tema Weekly
- Veselin Blagoev, Chairman, Bulgarian Marketing Association
- Evgenia Stoichkova, Market Manager Bulgaria, The Coca-Cola Company
- Ivan Todorov, Producer, "Todoroff Wines”
- Iskra Ekimova, Sales and Marketing Director, Radisson SAS Grand Hotel
- Krasimir Gergov, President, Kres advertising agency
- Levon Hampartsumian, Chairman of the MB and CEO, Bulbank- UniCredit Group
- Prof. Liubomir Stoikov, Deputy Chairman of Bulgarian Fashion Academy & Member of Metropolitan Art Museum New York
- Martin Zahariev, Publisher, Playboy, Maxim, Egoist
- Mitko Kostov, Managing Director, McDonald’s Bulgaria
- Rosen Petrov, Producer, Slavi Show – Most famous Bulgarian talk show on bTV Channel
- Roumyana Bachvarova, CEO, Market Links
- Shasha Bezuhanova, General Director, Hewlett Packard Bulgaria & President of BIBA /Bulgarian International Business Association
- Svetoslav Iliev, Marketing Manager, Vinprom “Peshtera”
- Svetoslav Slavov, CEO, GFK Bulgaria
- Sofia Peneva, Executive Director, Graffiti BBDO Sofia
- Christo Drumev, Chairman, “Made in Bulgaria” Association & Executive Director of National Palace of Culture
- Christo Kaftandjiev, Associate Professor, University of Sofia “Kliment Ochridski”
C
Croatia
- Ljerka Puljić, Agrokor, Senior Vice-President
- Marko Smetiško, Atlantic Grupa, Vice-President
- Marina Ralašić, Banka Magazine, Chief Editor
- Slaven Fischer, BBDO, CEO
- Davor Bruketa, Bruketa & Žinić, Creative Director
- Đurđica Klancir, Business.hr, Chief Editor
- Dario Vince, Digitel komunikacije, Managing Director
- Dr. Velimir Srića, Zagreb University, Faculty of Econimics
- Sanja Mlačak, Europapress Holding, Marketing & Sales Director
- Hrvoje Prkačin, Europlakat, CEO
- Zoran Maksić, Fina, CEO
- Nadan Vidošević, HGK, President
- Tibor Gojun, HRT, Marketing Director
- Dubravko Miholić, Hrvatski izvoznici, General Secretary
- Dubravka Jusić, HUOJ, President
- Velimir Smetko, HURA, General Secretary
- Miodrag Šajatović, Lider, Chief Editor
- Krešimir Macan, Madison Consulting, Executive Director
- Ivica Vidović, McCannErickson, CEO
- Davor Majetić, Microsoft Hrvatska, CEO
- Juraj Hrvačić, Antena Zagreb, CEO
- Slavko Prpić, Pernod Ricard, Marketing Director
- Darko Marinac, Podravka, CEO
- Dr. Mladen Vedriš, Zagreb University, Faculty of Law
- Darko Buković, Privredni Vjesnik, Chief Editor
- Ante Gavranović, Binoza Press, CEO
- Hrvoje Čeović, Procter&Gamble, CEO
- Damir Brčić, Publicis, CEO
- Peter Van Kol, SanomaMagazines, CEO
- Jelena Biluš, Studio marketing J.W.Thompson, CEO
- Borut Zemljič, Superbrands Adriatic, CEO
- Andrea Šumanovac, UNEX Euro RSCG, CEO
- Milivoj Librenjak, Unilever Croatia, CEO
- Marjan Jurleka, Večernji list, CEO
Czech Republic
- Jaap Aardse, Aardsco s.r.o, (former Chief Executive, Philips CR)
- Helena Felix, Managing Director, Next/Mothercare
- Michael Friedrich, Managing Director, McDonalds Česká
- Evžen Hart, Managing Director, Ogilvy Group
- Bruno Le Ciclé, Managing Director, Nestlé Česko
- Igor Prerovsky, Vice President Brand & Communications, Oskar
- Miroslav Řezník, Marketing Director, Česká pojišťovna
- Philippe Riboton, Publisher, The Prague Tribune
- Markus Schröder, Marketing Director, Škoda Auto
- Marek Šebesťák, Managing Director, Mark BBDO
- Petr Skopalík, Marketing Manager, Plzeňský Prazdroj a.s.
- Jo Weaver, Managing Director, JWA Prague
D
Denmark (Superbrands)
- Rachael Morgan, Executive Editor, DANSK Magazine
- Christian Bévort, Managing Director, Moland Film Company A/S
- Mogens Bjerre, Senior Lecturer/Business Researcher, Copenhagen Business School
- Morten Hjort, Marketing Director, Rynkeby A/S
- Henrik Jensen, Marketing Director, Carat Denmark A/S
- Niels Jørgen Langkilde, Information Manager, TV3
- Lisbeth Laursen, Marketing Manager, Royal Greenland A/S
- Jesper Møller, Managing Director, Toms Gruppen A/S
- Peter G. Møller, Marketing Director, a/s blumøller
- Søren Michael Piil, Assistant Director, Post Danmark
- Erik Rimmer, Chief in-editor, Bo Bedre
- Henning Rouchmann, Council Chairman, Superbrands Danmark
- Louise Ry, Communications Director, RelationsPeople
- Reinholdt Schultz, Director and Partner, GCI Mannov
- Simon Svegaard, Managing Director, Research International A/S
- Hans-Henrik Søndersted, Marketing Director, Klausen + Partners
- Viggo Thomsen, Creative Director, Nørgård Mikkelsen
- Claus Østergaard, International Marketing Manager, Louis Poulsen Lighting A/S
- Else-Marie Westh, General Manager Cooperate Communications, Canon Danmark A/S
Denmark (CoolBrands)
- Rachael Morgan, Executive Editor, DANSK Magazine
- Louise Boel, Architect, Arkitekterne Boel & Abrahamsen
- Henrik Byager, Trendresearcher, Consultant
- Jesper Green, DJ, Director, Musikk
- Hans Sandgren Jakobsen, Designer, Lightyears
- Clara Mai Kunstman, Chef Editor, Bazar
- Naja Lauf, Designer, Naja Lauf & Asschenfeldt A/S
- Malene Malling, Director, Malling Publications
- Katrine Memborg, Chef Editor Vi Unge
- Maria Møller, Designer, Maria Møller Denmark
- Søren Nielsen, Hairstylist, Trend of Hair
- Thue Nielsen, Marketing Executive CD-Wow!, Editor djz.dk
- Stine Nistrup, Malling Publications
- Kirsten Poulsen, Director, Firstmove ApS
- Henning Rouchmann, Council Chairman, Superbrands Danmark
Denmark (Export Superbrands)
- Finn Asnæs, Editor-in-Chief, Byggeforum, Byggeindustrien og Levnedsmiddelbladet
- Jens Birkeholm, Director, Dansk Textil Union
- Tommy Bisgaard, Director, Kalk- og Teglværksforeningen
- Niels Buhl, Editor-in-Chief, Fagbladet Danske Møbler
- Søren Bøgh, Editor-in-Chief, Tegl
- Rolf Carlsen, Corporate Marketing Manager, Maconomy A/S
- Jan Cederberg, Editor-in-Chief, Plast Panorama
- Peter Cederfeld, Managing Director, Realea A/S
- Henrik Danielsen, Director, DEG Dansk Erhvervsgartnerforening
- Per Danielsen, Editor-in-Chief, Telekommunikation
- Nicolaj Dupont-Mersing, Deputy Managing Director, Dansk Textil og beklædning
- Pia Finne, Editor-in-Chief, Textil
- Peter Friis, Editor-in-Chief, Træ Nyt og Elektronik Nyt
- Thomas Frederiksen, Export & Sales Development Director, Brüel & Kjær Sound & Vibration Measurement A/S
- Jan Bøeg Hansen, Group Vice President, Chr. Hansen A/S
- Kaj Hansen, Editor-in-Chief, Træ og Industri
- Kim Holst, Director, Metalforeningen
- Peter Huntley, Director, Bølgepapindustriens Brancheforening
- Thomas Kure Jakobsen, Director, Carlsberg Breweries A/S
- Ole Storm Jeppesen, Director, Foreningen af Smede- og Maskinvirksomheder
- Louise Bang Jespersen, Head of Department, Danish Trade Council
- Charles Kastberg, Chairman, Dansk Fødevare Forum
- Dorte Kiilerich, Sales & Marketing Director, Visit Denmark
- Jesper Kofod, Secretary General, Kemikaliebranchen
- Keld Korsager, Director, Foreningen Dansk Møbelindustri
- Lars Kristiansen, Editor-in-Chief, N
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