MTV Base is a digital television channel which began in the United Kingdom on July 1, 1999. Since then localised digital broadcast versions for the African Continent and France have launched. The pan-European channel is also available in digital television in the United Kingdom and through digital providers in the Republic of Ireland, Germany and the Netherlands. The channel in Africa plays all genres of music appealing to the primary youth and young adult audience including hip hop, R&B, rock, alternative, afrobeat, kwaito, reggae and many other genres from the African continent, USA and other urban hotspots. MTV Base Africa also hosts a local awards show and local events.
MTV Base (Europe)
The pan-European channel launched on 1 July 1999. The idea for the channel was originated by MTV Europe producer/director Tulip Tuitt with the name 'MTV Bass'. She also named the flagship show 'The Lick'. At the time, the MTV Digital channels were headed by Peter Good. He employed former Kiss 100 FM Head Of Music Lindsay Wesker to create MTV Base. Base's long-form shows are a mixture of locally-generated content such as 'The Lick' and MTV staples such as 'Pimp My Ride' and Nick Cannon's 'Wild'n Out', but Wesker is still employed as Music Editor and programs the channel's music video output. The channel is also available in Republic of Ireland, Poland (cabeltv) and some other countries (Astra 1M -satellite, CanalDigitaal Netherlands (SECA2), CanalsatFrance (Viaccess 2.4), France Telecom (Viaccess 2.4), Noos Numerique (Viaccess 2.4), UPC direct (Cryptoworks) and has recently been removed from Easy.Tv (Cryptoworks). From March 7 on, MTV Base won't be aired outside the UK anymore. It was replaced by MTV Dance.
MTV Base (Africa)
MTV Base Africa is a 24 hour music and general entertainment channel which is available to around 50 million viewers across 48 countries in sub-Saharan Africa via satellite, and via free-to-air networks in Kenya, Ghana, Nigeria and Uganda. The channel launched 22 February 2005 . MTV Base (Africa) is headed up by Alex Okosi (Vice President & GM), Jandre Louw (Head of Marketing, Events, Digital Media & Radio), Dudu Qubu (Head of Programming & Production), Paul Mayanja (Head of Commercial). This team also manages all other MTV Networks Europe properties across Africa including MTV Europe, MTV France, MTV Portugal, VH1 Europe, Nickelodeon Africa, Nickelodeon France and Nickelodeon Portugal. MTV Base Africa are thought to be the first television company to have adopted the use of VBTs in their marketing under the vision of Jandre Louw, because of this MTV Base Africa have been hailed a TV company with a reputation for vision and resourceful technology. Discussions are under way to launch other Viacom owned operations in Africa such as Comedy Central.
MTV Base (France)
The French version of the channel was launched on December 21, 2007. MTV BASE France is meant to reflect all the trends of urban culture from both French and International music scenes.
See also
- MTV (UK & Ireland)
- MTV Two
- MTV Dance
- MTV Hits
References
- ^ http://www.techniradio.de/Pakete/index.php?paketID=3
- ^ http://www.c21media.net/resources/detail.asp?area=117&article=48900
MTVbaseAfrica - REAL (MTVbaseAfrica) on Twitter
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MTV Base Comes To Africa | Xzibit | News | MTV UK
Today sees the launch of the 100th MTV Channel as MTV Base comes to Africa.The channel launches at 6pm today UK time (8pm Central African Time) marked by a formal switch-on ...
BBC - Africa On Your Street - Features - MTV Base Africa on MTV Base ...
Check out our exclusive artist interviews, previews and reviews of events and other features about the African music scene in the UK and beyond.
MTV Base - Wikipedia, the free encyclopedia
MTV Base is a digital television channel which began in the United Kingdom on July 1, 1999. Since then localised digital broadcast versions for the African Continent and France ...
MTV Africa Music Awards - Wikipedia, the free encyclopedia
Originally African artists were awarded an MTV Europe Music Award voted by MTV Base Africa viewers for Best African artist in the 2006 and 2007 [1] MTV Europe Music Awards.
MTV BASE (UK) - CHAMPIONING AFRICAN MUSIC | FLY | NEWS
MTV Base (UK) - Championing African Music | Fly | News MTV Base (UK) will be championing African music in a dedicated new weekly programming slot. Entitled ‘MTV Base Africa ...
MAMA.MTVBASE.COM
Welcome to the official home page for the MTV AFRICA MUSIC AWARDS WITH ZAIN. From the Road To Mamas parties happening in a town near you, to the nominees and the finalists for the ...
MTV Base To Launch In Africa | Billboard.com
MTV Networks is planning a February launch for an African version of its urban music service, MTV Base.
MTV Base | MTV UK
MTV Base ... Watch the legendary Wyclef playing live at MTV's Africa Music Awards 2009...
BBC - Africa On Your Street - Features - MTV Base in Africa
Check out our exclusive artist interviews, previews and reviews of events and other features about the African music scene in the UK and beyond.