MTV Australia is the Australian version of MTV (Music Television), a channel specialising in music and youth culture programming. It is operated by MTV Networks Australia and New Zealand owned by MTV Networks and primarily features imported shows as well as locally produced programming.
History
MTV on the Nine Network
The "MTV" brand was launched in Australia during April 1987 as a music program on the free-to-air Nine Network. The program was hosted by Richard Wilkins and aired late on Friday and Saturday nights for its full six year run . The program presented a mixture of music videos, artist interviews and music segments and relied heavily on imported American content. Unlike its Australian counterparts such as ABC TV's Rage and Network Ten's Video Hits , its focus was predominantly hard rock music and the program rarely played dance, rap or Rhythm and blues music. The program was discontinued in 1993 when Nine chose not to renew the licence with Viacom. Nine said the axing was due to high production and licensing costs.
ARC Music Television
"ARC Music Television", owned by Austereo, was launched three years after MTV ended on the Nine Network in 1996 in a joint venture with, then, music giant Austero and Village Roadshow through Optus Television to become a twenty-four hour music channel playing pop music and airing original programming. After a year on the air the network was approached by MTV Networks in the US and through a deal once again with Austereo, Village Roadshow Entertainment and Optus vision to re-brand the channel ARC as MTV Australia.
The re-launch of MTV Australia
Five months after the initial announcement of ARC's re-branding MTV Australia was officially re-launched on Optus Television on March 20, 1997. Later the channel broke away to become a wholly owned subsidiary of MTV Networks. The channel originally produced local programmes but due to cost cutting the channel began to show mostly American content.
In 2002 MTV was added to the Foxtel platform and added in 2004 to the Austar platform. In the same year the channel set up MTV Networks Australia, which began work on launching its own original programming with the launch of the Australian Version of the hit American show TRL on September 10, 2004 with host Kyle Sandilands from 2day fm. MTV Networks Australia launched sister channel Vh1 on March 14, 2004 when cable company Foxtel launched its digital network. . In 2005 MTV premiered more original programming with MTV Full Tank and on March 3 MTV launched the first inaugural MTV Australia Video Music Awards at Luna Park's Big Top with hosts The Osbournes. At the end of 2006 it was announced that MTV would premiere its latest original show, MTV's The Lair which premiered on January 26, 2007 and is aired live every Thursday at the Metro Theatre. At the beginning of 2007 MTV re-located its head office from Ryde to Yurong St in East Sydney . In April MTV Networks Australia launched TMF Australia on the Optus Cable Service .Presenters and VJ's
Current VJs
Current VJs include:
- Maz Compton , 25. Joined MTV Australia in 2005, as a host of TRL Australia.
- Darren McMullen , 29. Hosts the live music show The Lair.
- Ruby Rose (born Ruby Rose Langenheim), 23. Was hired through the 2007 VJ search. Actually has appeared on air very little since her appointment, due to other commitments.
Past VJs
- Richard Wilkins
- Alison Drower
- Verushka Darling . Hosted Verushka's Closet from 1999 to late 2004. Verushka made history by not only being the first Drag Queen VJ in Australia, but also the first to have their own national show. Verushka now works behind the camera as promo producer for VH1, copywriter for MTV, VH1 and Overdrive, as well as script writer for the AVMAs and other longform shows.
- Yvette Duncan . The original MTV Australia VJ. Started in 1996 hosting MTV Most Wanted. Left MTV when Most Wanted was replaced with TRL Australia.
- Mike Fitzpatrick' . Radio host of the Triple M breakfast show The Cage. In 1999 he hosted the Australian version of Video Clichés. Was also the host of Pepsi Taste of Summer in 2000 and fill in host of MTV Most Wanted.
- Matt Heinze . Host of The Week That Is in 2003-2004.
- Natalie Michaels . Host of Super Sylin’. Left for Sky News Australia in 2005.
- Caleb Packham . Presenter of the Oz Countdown and later host of weekend breakfast show Mad 4 Hits. Left for Channel Nine.
- Kyle Sandilands . Radio host for the Austereo network. Originally joined in 2005 for TRL Australia. Later left the channel when he became a judge for Australian Idol.
- Christine and Sharon Muscat' . Hosted Australia Top 30 Show.
- Natasha Zuvela' . 2000-2002 (MTV News and Australian Top 30 presenter)
- Lyndsey Rodrigues' , 26. Joined MTV Australia in 2005. She left Australia in summer 2007 to temporary co-host the states version TRL. She is now the permanent co-host of the USA version along with Damien Fahey .
- Jason Dundas , 23. Was hired through the 2003 VJ search . In 2007 he left the channel and joined the show Getaway on the Nine Network .
- Nathan Sapsford , 28. Also joined MTV in 2005, host of TRL Australia. In 2007 he signed on to Video Hits on Network Ten .
Programming and Schedule
Main article: List of programmes broadcast by MTV in AustraliaMost of the channel's programming is sourced from MTV USA, MTV Europe and from other content providers within the Viacom/MTV Networks family. This includes entertainment programs popular in the US such as Pimp My Ride, Life of Ryan, Laguna Beach/The Hills, and Room Raiders. Frequently the channel features themed programme blocks and "marathons" on weekends, featuring an entire season of a particular show played over several hours.
MTV Australia's flagship programme is a locally produced, original format, called The Lair - which attracts the very best music talent to perform live. Stadium acts such as Evanescence rock out next to unsigned breaking bands from around the Australian music scene.
MTV Australia's main content neither represents or willingly supports the Australian music industry. MTV Australia's content has been very influential to the success of many teen stars and pop groups, many of whom would never tour Australia. The music content is very small compared to the origins of the MTV network, now with shows like Pimp my ride. Live at the Chapel series has not been shown to the public on a prime time schedule, which supports Australian singer-songwriters.
Since mid 2009, the channel has moved to an entertainment programming focus over music. Exclusive specialised music shows that still frequent the channel are 'Making the Video', 'MTV Live' concerts and 'Kickin' It', where specific bands or artists host their own half an hour on the channel. ARIA and MTV Networks Australia made an exclusive partnership that would see MTV gain exclusive Pay TV rights to ARIA key events and properties and on February 20, 2008 the ARIA Charts Show was laucnhed which features the countdown as well as interviews and reviews .
Imported programmes
- America's Most Smartest Model
- Battle for Ozzfest
- Beavis and Butthead
- Blonde Charity Mafia
- Bromance
- Busted
- Celebrity Deathmatch
- Cribs
- Dancelife
- Date My Mom
- Engaged and Underage
- Hogan Knows Best
- Jackass
- Laguna Beach
- MADE
- Total Request Live
- The Hills
- The City
- Making the Video
- My Super Sweet 16
- My Super Sweet 16 UK
- Next
- Pimp My Ride UK
- Pimp My Ride US
- Pimp My Ride International
- Punk'd
- Room Raiders
- Totally Jodie Marsh
- Wild 'N Out
- Viva La Bam
- The Tom Green Show
- The Life Of Ryan
Local programmes
- Fan vs. Band
- MTV News
- MTV's Official Motorola ARIA Chart Show
- MTV's The Lair
- My Pix
- Vodafone Live At The Chapel
Defunct Shows
- Digital Lili
- MTV Full Tank
- MTV Mobbed
- MTV Most Wanted
- Scrambled Megs
- The Rock Chart
- TRL Australia
- Verushka's Closet
Availability
MTV Australia was originally only available through the Optus Television service (previously Optus Vision). This exclusivity deal was dropped in late 2002 and in 2003 MTV became available in a premium package on the Foxtel subscription TV platform. Around this time the channel also became available on the Austar platform.
Currently MTV is carried by all pay TV providers. It is available as a basic channel on Optus Television (cable), SelecTV, Foxtel (cable and satellite) and Aust
Watch videos of MTV shows | MTV
© 2009 MTV Networks, © and ™ MTV Networks. All Rights Reserved. ... Teen Cribs; Teen Mom; True Life; Valemont; World's Strictest Parents; All Shows specials
The Grand Entrance | Video | MTV
50 Cent's MTV Cribs episode showed him with three Ferraris (A Yellow Enzo Ferrari, and Red versions of the Ferrari F50 and Ferrari 599) with 50 Cent claiming they were his "whips."
MTV OVERDRIVE - CRIBS
[Terug naar overzicht]
MTV OVERDRIVE - CRIBS
Clips: Highlights: Movies: Mtv shorts: Music: Ontv: Webshows: Alle
www.mtv.co.uk
www.mtv.co.uk
TV Guide op MTV.be - Nu met Overdrive: Breedband streaming video's ...
23:00 Cribs - 23:30 MTV Live - The Cure / Kaiser Chiefs. Nu op Overdrive
MTV Cribs - Super Sick!! | SPIKE ...
MTV Cribs spoof shot in Queens New York over the Thanksgiving Holiday Season 2001.We've got ... CineMassacre: Maximum Overdrive. CineMassacre's James Rolfe gets behind the wheel of the ...
MTV Cribs Part 1 | SPIKE ...
CineMassacre: Maximum Overdrive. CineMassacre's James Rolfe gets behind the wheel of the ... You are commenting on: MTV Cribs Part 1
TV Guide op MTV.be - Nu met Overdrive: Breedband streaming video's ...
23:00 Cribs - 23:30 MTV Live - Pixie Lott / HIM. Nu op Overdrive