Joanne "Kiwi Jo" or "Kiwi Joe" Gair (born c. 1958) is a New Zealand-born and raised make-up artist and body painter whose body paintings have been featured in the Sports Illustrated Swimsuit Issue from 1999 to the current 2009 edition. She is considered the world's leading trompe-l'œil body painter and make-up artist, and she became famous with a Vanity Fair Demi's Birthday Suit cover of Demi Moore in a body painting in 1992. Her Disappearing Model was featured on the highest rated episode of Ripley's Believe It or Not. She is the daughter of George Gair.
In addition to achieving pop culture prominence and respect in the fashion and art worlds starting with her body painting of Demi Moore, she is an award-winning make-up artist in the rock and roll world who has helped several of her music clients win fashion and style awards. She is also considered a fashion and art trendsetter, and for a long time she was associated with Madonna. In 2001, she had her first retrospective and in 2005, she published her first book on body painting. At the peak of her pop culture fame after the Vanity Fair cover, she was seriously considered for an Absolut Vodka Absolute Gair ad campaign. She has done magazine editorial work, and in 2005, she became a photographer of her own body paintings in both books and magazines.
Career
Gair, who is born New Zealand and raised in Auckland, lives in the United States and is based in Los Angeles, California. In 1977, she began teaching dance at a primary school in New Zealand. She moved from New Zealand at the age of 21 and had a variety of stops on her way to Los Angeles. Most of the time was spent in Australia and Amsterdam until after five years away from home she ventured to Los Angeles at the time of the 1984 Summer Olympics. With the help of the Cloutier Agency she obtained a work permit. She then approached the Chanel and Gaultier beauty salons to offer her already well-respected make-up artist services. They both accepted her and she further solidified her reputation to the point where instead of being asked if she was George Gair's daughter it was more common for her father to be asked if he was Joanne Gair's father. Her early work in the music industry included album cover and music video work for David Lee Roth, Tina Turner, Grace Jones, Annie Lennox, and Mick Jagger. One of her early successes was being employed to do Roth's 1986 Eat 'Em and Smile album cover. These experiences led to work with Madonna, which started with music videos for "Express Yourself" and "Vogue". She has also done work on music videos for Aerosmith and Nine Inch Nails. Her work on the 1997 Nine Inch Nails video for "The Perfect Drug" won her the makeup portion of the best hair/makeup in a music video at the Music Video Production Awards. She had also won awards for Madonna's Frozen. Among the other notable musicians she has worked with is Gwen Stefani, who won Most Stylish Video at the 1999 VH1/Vogue Fashion Awards working with Gair on the video for No Doubt's song "New". Gair also worked on ad campaigns and for photo features in efforts to exhibit the artistic visions of others.
Eventually she expanded beyond make-up artistry to body painting to express her own artistic vision. In August 1991, Demi Moore caused international artistic commotion by appearing on the cover of Vanity Fair seven months pregnant with her daughter Scout LaRue in the photo More Demi Moore , with Gair as the make-up artist and Annie Leibovitz as the photographer. Exactly one year later, she returned to the cover of the same magazine nude as a product of Gair and Leibovitz in a nearly equally as shocking body painting, Demi's Birthday Suit (pictured right). Gair was the primary body painter of this art and the magazine cover art propelled Gair to fame. Fifteen years later, it continues to be considered the most well-known example of modern body painting. The 1992 cover that entailed a thirteen-hour sitting for Gair and her team of make-up artists was a commemoration of the August 1991 photo. The shooting was storied because photographer Annie Leibovitz could not decide where to shoot and reserved two mobile homes, four hotel rooms and five houses. The pop culture attention given to Gair and her body painting led Absolut Vodka to consider an Absolut Gair body painting promotion in 1993.
She is considered a Trompe-l'œil body painter, but at times she describes herself more generally and colloquially as an illusionist. She also refers to herself and others refer to her as an image-maker for her contributions to people's perceptions of others. She was originally inspired to specialize in body painting by facial skin adornment of the indigenous Māori people of her native New Zealand. However, the glam rockers and heavy metal rockers as well as white-face geishas, Native American Indians and Indian mehndi all contributed to her inspiration. She began using Sharpies to draw on people in 1977. Her work, which became prominent with the August 1992 Vanity Fair cover of Demi Moore, has transcended various media and involved her with leading photographers, directors, super models and celebrities. Gair has worked with leading celebrities (Madonna, Cindy Crawford, Michelle Pfeiffer, Kim Basinger, Christina Aguilera, Gwyneth Paltrow, Sophia Loren and Celine Dion) and been in editorial ( Vogue , W , Vanity Fair , Rolling Stone , Playboy , BlackBook , and Harper's Bazaar ), fashion campaigns (Donna Karan, Versace, Victoria's Secret, Guess, and bebe), cosmetic companies (L'Oréal, Maybelline, Revlon, Oil of Olay, and Rimmel) and mega-brands such as Evian. At one point she was beauty editor of Black Book . Her work with Madonna includes music videos such as Express Yourself, Vogue, Fever, Rain, Frozen, the Blonde Ambition Tour and its subsequent feature documentary Truth or Dare. When Madonna teamed up with Herb Ritts for black and white photographs, Gair did the eyelashes and make-up. Gair has been the subject of numerous television programs and magazine articles, including what was the highest rated episode of Ripley's Believe It or Not? . Her first retrospective was exhibited at the Auckland Museum as part of the Vodafone Body Art exhibition in 2001 and early 2002.
Gair has earned many motion picture credits for work as a make-up artist. In 1996 & 1997, she was employed on three of Moore's films ( Striptease , If These Walls Could Talk & G.I. Jane). In addition, she earned a 1997 credit on Playboy: Farrah Fawcett, All of Me for Farrah Fawcett. In 2002, she earned a make-up credit on People I Know for working with Kim Basinger. She also earned a 2003 credit for work on the short documentary The Work of Director Chris Cunningham .
Sports Illustrated
In her first year in the Swimsuit Issue (1999), she painted Rebecca Romijn, Heidi Klum, Sarah O'Hare, Michelle Behennah, Yamila Díaz-Rahi, and Daniela Peštová in a variety of beachware. The first Gair Sports Illustrated body paintings occurred at Richard Branson's Necker Island in the British Virgin Islands. Some of these also appeared in a 2001 Sports Illustrated calendar, and Heidi Klum's tie-dyed swimsuit bodypainting earned her and Gair the cover of the German edition of the Sports Illustrated Swimsuit Issue. In 2001, the Swimsuit Issue had a goddess theme. The cover featuring Elsa Benítez used the caption "Goddess of the Mediterranean". Gair contributed to this theme by body painting the models as statues of goddess: Klum (Athena), Díaz-Rahi (Thalia), Veronika Vařeková (Aphrodite, Venus), Molly Sims (Flora), Noémie Lenoir (Luna), Fernanda Tavares (Aurora), and Shakara Ledard (Diana) as goddesses. At about the same time in 2001, her work featuring Klum was featured on the cover of the tenth anniversary of Shape Magazine . In 2003, she painted a seven continent world map on Rachel Hunter, a fellow New Zealander, and purposely represented Australia and New Zealand "down under" (on the buttocks). In the 2004 issue, when she painted Jessica White, Petra Nemcova, Marisa Miller, Noemie Lenoir, Melissa Keller, and Hall, the paintings featured both body painting and real bathing suit portions in most images. However, bathing suit portions were not apparent in all images. In the 2005 issue, she painted Bridget Hall, White, Miller, Anne V, and Sarahyba with athletic team outfits. In the 2006 issue, she painted multiple bathing suits on Klum. One of these appeared on the cover of the German edition of Sports Illustrated. It was the ninth time that Gair and Klum worked together and the seventh time that they did so for Sports Illustrated. In the 2007 issue, where music was the theme and Beyonce Knowles was featured on the cover, she painted rock and roll related tee shirts and bikini bottoms on Daniella Sarahyba, Miller, Praver and Ana Paula Araujo. In the 2008 Sports Illustrated Swimsuit Issue, when she painted bathing suits on Qu
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