Verizon Wireless is the trade name of Cellco Partnership , which owns and operates the largest wireless telecommunications network in the United States, based on a total of 89 million U.S. subscribers. Headquartered in Basking Ridge, New Jersey, the company is a joint venture of U.S. telecommunications firm Verizon Communications and London-based multinational mobile network operator Vodafone Group, with 55 and 45 percent ownership respectively. Verizon Wireless has the largest revenue of all United States wireless companies reporting $58.6 billion in 2008.
On January 9, 2009, Verizon Wireless acquired Alltel Wireless in a deal valued at $28.1 billion. The acquisition expanded Verizon's wireless network to establish Verizon as the largest United States wireless carrier, based on number of subscribers.
History
Verizon Wireless traces its roots to Bell Atlantic Mobile, NYNEX Mobile Communications, AirTouch Communications, PrimeCo Communications, and GTE Mobilnet. Bell Atlantic Mobile and NYNEX Mobile Communications merged in 1995 to create Bell Atlantic - NYNEX Mobile, and in 1997 their namesake Baby Bell parents followed suit to form the new Bell Atlantic and their wireless subsidiary was renamed Bell Atlantic Mobile. Bell Atlantic Mobile and NYNEX Mobile Communications was created from Advanced Mobile Phone Service, Inc., which was a subsidiary of AT&T created in 1978 to provide cellular service nationwide. AMPS, Inc. was divided among the RBOCs as part of the Bell System Divestiture.
Meanwhile, in June 1999, AirTouch Communications of San Francisco, California merged with UK-based Vodafone Group Plc, forming Vodafone AirTouch Plc. In September 1999, Vodafone AirTouch announced a $90-billion joint venture with Bell Atlantic Corp. to be called Verizon Wireless, and which would comprise the two companies' U.S. wireless assets: Bell Atlantic Mobile and AirTouch Paging. This wireless joint venture received regulatory approval in six months, and began operations as Verizon Wireless on April 4, 2000. On June 30, 2000, the addition of GTE Wireless' assets, in connection with the merger of Bell Atlantic and GTE to form Verizon Communications, made Verizon Wireless the nation's largest wireless communications provider. Verizon held that position until Cingular's acquisition of AT&T Wireless in 2004, and again after their acquisition of Alltel in 2009. For the joint venture, Verizon Communications owns 55% and UK-based Vodafone Group (formerly Vodafone AirTouch) owns 45%. The name "Verizon," a portmanteau, is derived by combining the word "veritas," a Latin term that means "truth," and the word "horizon." Together, they are supposed to conjure images of reliability, certainty, leadership, and limitless possibilities.
Network
Verizon Wireless is one of the two major U.S. carriers to use CDMA technology, the other being Sprint Nextel. Alltel also used CDMA before becoming part of Verizon Wireless. Other regional carriers that use CDMA are: U.S. Cellular, Cricket, and MetroPCS (see List of United States mobile phone companies for more information). Verizon supports the 3 generations of CDMA (IS-95, 1x, and EV-DO) networks.
Verizon Wireless invests $8 billion annually to maintain and expand its nationwide CDMA network. Verizon Wireless offers voice services as well as 3G data services such as wireless broadband based on EV-DO Rev A, text and picture messaging, over-the-air downloadable applications and content from its "Get It Now" service, Video on Demand in the form of V CAST (which allows customers to download and view video content), location-based services, and Push-to-Talk.
On June 30, 2007, Verizon Wireless had completed the overhaul of the entire EV-DO network to EV-DO Rev. A. This enables PC Cards and certain phones to obtain downloading speeds of 600 kbit/s to 1.4 Mbit/s and uploading speeds of 500-800 kbit/s.
On 27 November, 2007, Verizon Wireless announced plans to allow all cell phones compatible with their CDMA technology to run on their network. Users of such phones are also allowed to use any application they wish.
However, on September 20, 2007, Verizon Wireless had announced a joint effort with the Vodafone Group to transition their networks to the 4G standard LTE and on November 29, 2007, Verizon Wireless announced that they would start LTE trials in 2008. On December 9, 2008, Verizon announced that they intend to build and begin to roll out, a LTE network, by the end of 2009. Adopting LTE would make for a gradual shift away from Verizon Wireless’ current use of CDMA technology because it is a completely different platform, but would offer increased operability for users traveling worldwide.
On January 25, 2009, Verizon Wireless released its first Femtocell called the Verizon Wireless Network Extender.
Verizon claims to operate "America's Largest and Most Reliable Wireless Network," covering approximately 290 million people.
LTE and Verizon Wireless
During a Long Term Evolution developers conference held on May 13, 2009, CEO Lowell McAdam clarified the schedule Verizon Wireless has envisioned for rolling out its fourth-generation LTE network running at 700 MHz. McAdam said the network will launch in 20 to 30 markets during the second half of 2010. It is still on track to launch two trial networks, one each on the east and west coasts of the United States, by the end of 2009 and the company will reveal exactly which markets those are closer to launch. McAdam also revealed that devices that can access its LTE network will have swappable SIM cards, similar to those found in today's GSM-capable handsets (or Japanese CDMA handsets). However, the SIM cards will only be swappable with other Verizon Wireless LTE-certified hardware. McAdam said it believes the Verizon Wireless LTE network will be capable of speeds ranging between 8Mbps and 12Mbps.
Advertising
In 2000, Verizon Wireless advertised the fact that they were, for a time, the largest cellular network in the country by showing people using cell phones and then gesturing with two fingers, much like the World War II-era "V for Victory" sign, to show that the person was on the Verizon ("V" or "iN") network. The slogan for Verizon Wireless at that time was "Join in." (Reminiscent of the slogan "Join in" was used in their marketing scheme up to this day. i.e., "iN-calling," "iN-messaging," and even the toll-free number "1-800-2-JOIN-IN.")
Later, Verizon adopted the slogan "We never stop working for you," with commercials depicting a Verizon employee roaming about in strange places continuously asking, "Can you hear me now? Good." (The "employee" is played by stage actor Paul Marcarelli) The "test man" represents Verizon test technicians.
In 2005, Verizon Wireless added an "army" of network engineers into their commercials in conjunction with the "test man" and introduced the slogan "It's the Network." to emphasize their network quality. (Verizon Wireless still uses the slogan "We never stop working for you." from time to time — especially on their website, toll-free number, and shopping bags.)
In 2008, Verizon Wireless sponsored Korean pop sensation Se7en further helping Se7en trademark his name in America and promote his U.S. debut single that was released in spring 2009.
Also in 2008, Verizon Wireless began a new television advertising campaign, with parodies of horror movies (including The Shining), with people trying to scare a main character with tales of a Dead Zone where calls cannot be made, who calmly responds that he or she has Verizon, and then the slogan appears, "Don't be afraid of Dead Zones."
In early 2009, Verizon Wireless will officially drop the "IN" campaign. Previously, calls between two Verizon Wireless subscribers were referred to as IN calling, but will now be referred to as Mobile-to-Mobile calling. With this change, Verizon Wireless also renamed their prepaid service Verizon Wireless Prepaid from iNPulse to Prepay.
In mid-2009, when the markets Verizon acquired from Alltel began to transition to the Verizon Wireless brand, web ads began to appear showing the test man with Chad, the Alltel salesman character that has appeared on Alltel commercials for the past five years.
Late in 2009, Verizon began ads that made use of the iPhone "There's an app for that" slogan, changing it to "There's a map for that". Since iPhones used AT&T, and maps used in the commercials claimed Verizon had five times the 3G coverage of AT&T, iPhones were not as useful. This campaign was followed by new "iDon't" ads for Droid phones which pointed out that Droids could do more than the iPhone could do. AT&T sued, claiming the ads were "misleading" and caused a loss of "incalculable market share." The ads only refer to 3G, and not overall coverage. However, the ads are correct in claiming people outside urban areas may not receive 3G, in an industry where 4G may soon be the premium standard.
The ads progressively got more aggressive, including one where the iPhone was placed on the Island of Misfit Toys.
Content delivery systems
Get it now, VCast, and VZNavigator
Overview
Get It Now is Verizon Wireless' implementation of Qualcomm's BREW technology, allowing a user to download and use applications on a Verizon Wireless Get It Now-enabled phone. It is a proprietary interface to download ringtones, music, games, applica
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