Timberland Shoes Store

The Timberland Company (NYSE: TBL) is a manufacturer and retailer of outdoors wear with a focus on footwear Its three key locations are in Stratham, New Hampshire; Danville, Kentucky; and Ontario, California.

Timberland footware is popular for hiking, mountaineering, and casual wear. The Company also sells apparel such as clothes, watches, and leather goods.

In 2007, Timberland was named the 78th best employer in the US on the CNN Money "One hundred best companies to work for" list. Timberland is a strong proponent of corporate social responsibility.

Company history

• In 1918, Timberland founder Nathan Swartz began his shoe-making career in Boston, Massachusetts, as an apprentice stitcher.
• In 1952, Swartz bought half an interest in The Abington Shoe Company in Boston, mainly doing contract work for other manufacturers.
• In 1955, Swartz bought the remaining interest and brought his sons into the company.
• In 1960, the Swartz family introduced the then innovative injection-molding technology into the footwear industry. This enabled the production of virtually waterproof boots by connecting the soles to the leather uppers without stitching.
• In 1973, the brand name "Timberland" was introduced for the waterproof leather boots produced by the company. Because the boot proved to be very popular, the company name was officially changed to The Timberland Company.
• In 1978 and 1979, Timberland added casual and boat shoes to its boots product line.
• In the 1980s, the company expanded internationally - first into the Italian market and, later, to many other countries.
• Sidney Swartz, one of the founder's sons, took the helm at the company (he still serves as Chairman). Under his leadership Timberland began to evolve into a lifestyle brand, adding clothing and women's shoes to its products.
• Throughout the 1990s, the Timberland Company added more product lines such as backpacks, watches, and kids' footwear.
• In 1998, the Timberland PRO series of "Workboots for the Professional" was launched. Jeffrey Swartz stepped up to become Chief Executive Officer of the company and brand his grandfather and father had started.
• In 2006, the company acquired howies, the Welsh clothing company.
• In 2007, Timberland acquired skateboard-footwear company, Ipath.

Community involvement

The Timberland Company is also active in community service, partly through its sponsorship of the Boston-based City Year (a program labeled as an “urban Peace Corps”, which strives to unite young people of varied backgrounds). It also participates in the Path of Service program, which gives employees 40 hours of paid time-off to serve in their communities, and now gives thirty employees two to three weeks a year to aid in disaster relief. Timberland aided over 170 projects globally with over 9,000 volunteers generating over 53,000 hours of labor during Earth Day on April 19, 2007.

External links

• Company web site
• www.timberlandonline.co.uk : e-commerce web site
• www.timberland.fr : French web site
• www.timberland.co.jp : Japanese web site

References

1. ^ ^{a b} "100 Best Companies to Work For 2007". CNNMoney.com . http://money.cnn.com/magazines/fortune/bestcompanies/2007/snapshots/78.html . Retrieved 2007-09-05 .  
2. ^ "The Timberland Company - Overview". Hoovers . http://www.hoovers.com/timberland/--ID__12390--/free-co-factsheet.xhtml . Retrieved 2007-09-05 .  
3. ^ BBC NEWS | UK | Wales | Mid Wales | Timberland buys 'green' company
4. ^ "Timberland Announces Acquisition of IPATH". 2007-04-26 . http://digital50.com/news/items/BW/2001/07/14/20070425006469/timberland-announces-acquisition-of-ipath.html . Retrieved 2007-09-05 .  

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