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Pacific Brands is a major Australian company marketing Berlei, Bonds, Clarks (children's), Dunlop, Everlast, Grosby, Holeproof, Hush Puppies, King Gee, Sheridan, Slazenger, Sleepmaker and Tontine (underwear, shoes and bedding). It once held the Asian Pacific licence for British Knights footwear. It was formed as a division of the Australian company Pacific Dunlop in 1985. In 2001 Pacific Dunlop sold off the division. In 2004 the company was listed on the Australian Stock Exchange; the listing is included in the Australian stock market index, the ASX200.

The company's origins date back to the Irish company, the Dunlop Pneumatic Tyre Company, opening a branch office and factory in Melbourne in 1893.. The branch was sold in 1899 and became a separate company, Dunlop Pneumatic Tyre Company of Australasia Ltd, independent of the original Dunlop company. After several name changes, the Australian company became Pacific Dunlop.

The Company

Pacific Brands is a marketer of Everyday Essential Brands. The origins of Pacific Brands can be traced back to 1893 when the business began manufacturing Dunlop bicycle tyres. Today, Pacific Brands is a manager of Everyday Essential Brands in Australia and New Zealand, marketing brands including Berlei, Bonds, Clarks (children's), Dunlop, Everlast, Grosby, Holeproof, Hush Puppies, King Gee, Mooks, Mossimo, Sheridan, Slazenger, Sleepmaker, Tontine and Yakka.

In the 2006/2007 financial year Pacific Brands declared a gross profit of 1.6B AUD and employed 9,000.

In 2006/2007, the company received $8.6-million in assistance from the Australian government to keep manufacturing jobs in Australia. In 2007/2008, it received $9-million. In 2009, the board of Pacific Brands announced the sacking of 1,850 employees, after granting unprecedented pay rises to executives who developed a plan to move manufacturing operations to China. CEO Sue Morphet's package rose from $685,000 to $1.8m.

Pacific Brands has paid the following sportspeople and celebrities to support its brands in the past: Sir Donald Bradman, Ken Rosewall, Evonne Goolagong Cawley, Margaret Court, Mark Waugh, Sarah Murdoch, Pat Rafter, Sophie Falkiner and Nicollette Sheridan.

History

• 1893 Manufactures Dunlop Bicycle tyres.

• 1929 Commences manufacturing of footwear with rubber boots.

• 1937 Enters sporting goods market with the acquisition of Empire Racket Co.

• 1960 Produces Sleepmaker inner spring mattresses.

• 1969 Enter underwear and socks market with the acquisition of Holeproof.

• 1971 Created Branded footwear business with acquisition of Grosby.

• 1982 Acquisition of Winestock is catalyst foe movement into footwear importing.

• 1985 Formation of Pacific Brands as a division of Pacific Dunlop.

• 1987 Strengthens position in underwear category with the acquisition of Bonds.

• 1990 Obtains Asia Pacific distribution licence for British Knights footwear.

• 1995 Enters outerwear market with the purchase of Boydex International.

• 2000 Develops branded footwear business with the acquisition of Clarks (children) and Hush Puppies licenses.

• 2001 Further develops key categories with the synergistic acquisition of Sara Lee Apparel Australia Business (including King Gee, Playtex, Razzamatazz and Stubbies). Pacific Brands acquired by CVC Asia Pacific and Catalyst Investment Managers.

• 2003 Acquisition of Kolotex hosiery and Sachi women's footwear.

• 2004 Listing on the Australian Stock Exchange. License for Distribution of Merrell Footwear.

• 2005 Distribution of Esprit. Acquisitions of Sheridan business including Actil and Arthur Ellis (Homewares New Zealand and Everwarm Survival businesses).

• 2006 Acquisition of Peri and Foam Products Australia (FPA).

• 2007 Established number one position in the workwear category with the acquisition of the Yakka group of companies. Workwear brands include Yakka, Hard Yakka, Can't Tear 'Em and lifestyle brands include Wrangler and Lee Jeans.

Acquisition of streetwear division of Globe International (brands include Mooks, Mossimo, Paul Frank and Stussy).

• 2009 Announces it will sack 1,850 staff after posting a first-half loss for FY2008-2009.

• 2009 Moves manufacturing jobs and tax payer funded machinery to China after receiving $17.6m in direct government funding to employ Australians.

References

1. ^ News report April 2, 2004
2. ^ McCarthy, Gavan (2006). "Dunlop Pneumatic Tyre Company, Australian branch (1893 - 1899)". Australian Science at Work (Corporate entry) . Australian Science and Technology Heritage Centre . http://www.austehc.unimelb.edu.au/asaw/biogs/A000529b.htm . Retrieved 2006-12-11 .  
3. ^ "Pacific Brands executives award themselves pay rises as they sack almost 2000 workers". News Ltd . 2009-02-27 . http://www.news.com.au/business/story/0,27753,25112520-462,00.html . Retrieved 2009-02-27 .  
4. ^ "Pacific Brands axes 1,850 jobs". The Sydney Morning Herald . 2009-02-25 . http://news.smh.com.au/breaking-news-business/pacific-brands-axes-1850-jobs-20090225-8h81.html . Retrieved 2009-02-25 .  
5. ^ "1,850 jobs to go at Pacific Brands". ABC PM . 2009-02-25 . http://www.abc.net.au/pm/content/2008/s2501381.htm . Retrieved 2009-02-25 .  

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