Villa Premiere Hotel And Spa

The Rocco Forte Collection is a brand of Rocco Forte & Family PLC. The company owns and part-owns (a joint venture with Uberior Investments, a subsidiary of Bank of Scotland) exclusive luxury five-star hotels. The Rocco Forte Collection is the largest ultra-luxury hotel operator in Europe with 12 five-star properties. All hotels are members of The Leading Hotels of the World.

The London based company is owned by Sir Rocco Forte, son of the late hotel magnate Charles Forte. Because Sir Rocco Forte lost the rights to the Forte name in 1996, the company was originally called RF Hotels, changing to Rocco Forte Hotels in 2003 and The Rocco Forte Collection on 29 July 2007.

The company's sales offices are located in London, Rome, Frankfurt, Moscow, Madrid, New York City and Los Angeles.

List of hotels

• Brown's Hotel in London - part-owned
• Hotel Amigo in Brussels - part-owned
• Hotel Astoria in St. Petersburg - owned
• Hotel de Rome in Berlin - owned
• Hotel de Russie in Rome - owned
• Hotel Savoy in Florence - owned
• Le Richemond in Geneva - part-owned
• The Lowry Hotel in Manchester - owned
• The Augustine in Prague - part-owned
• The Balmoral in Edinburgh - owned
• The Charles Hotel in Munich - part-owned
• Villa Kennedy in Frankfurt - part-owned

Angleterre Hotel in St. Petersburg, Russia, is also owned by Rocco Forte & Family PLC but is not part of The Rocco Forte Collection. Hotel Endsleigh in the Tamar Valley, United Kingdom and Hotel Tresanton in St. Mawes, United Kingdom, are privately owned by Sir Rocco Forte's sister and Design Director of The Rocco Forte Collection Olga Polizzi. Chateau de Bagnols in Beaujolais, France, has been sold in 2007 to Von Essen Hotels, St. David's Hotel & Spa in Cardiff to The Principal Hayley Collection.

Future openings

• Verdura Golf & Spa Resort in Verdura (Sicily) (opening 2009)
• Assoufid Golf & Spa Resort in Marrakesh (opening summer 2010)
• TBA in Jeddah, Saudi-Arabia (opening 2011)
• TBA in Cairo, Egypt (opening 2012)

Currently the company is scouting locations in Amsterdam, Barcelona, Madrid, Milan, Moscow, New York and Paris for future hotel openings.

References

1. ^ The Rocco Forte Collection at The Leading Hotels of the World
2. ^ Verdura Project Development Website
3. ^ Marrakesh Project Development Website
4. ^ Sir Rocco Forte looks to U.S. for next property
5. ^ Lusso Magazine's Interview with Sir Rocco Forte

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