Mountain Dew , stylized as Mtn Dew , is a soft drink manufactured and distributed by PepsiCo. Although its formula was invented in Marion, Virginia, it was first marketed in Knoxville and Johnson City, TN through the 1940s. Then by Barney and Ally Hartman, in Fayetteville, North Carolina, and finally across the United States by 1964. Mountain Dew is also owned by JoudCo company in Syria.
As of 2007, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke, Mountain Dew was the 4th best selling carbonated soft drink in the United States. Mountain Dew's Diet version ranked 9th in sales.
On October 15, 2008, Mountain Dew's official logo was redesigned to "Mtn Dew", from a PepsiCo rebranding of core products. In which, Mountain Dew also re-launched in the UK. Mountain Dew was originally released in the UK in 1996, then removed in 1998 due to low sales. Only one of the alternate flavors of Mountain Dew, "LiveWire", continues to use the original design. In November 2009, "Voltage", "Code Red", and "Baja Blast" still have the original design. "Ultra Violet" and "Game Fuel"(2009) both use the current MTN design.
Ingredients
Mountain Dew lists its ingredients as:
- Carbonated water
- Sugar (replaced by High fructose corn syrup (HFCS) in much of the United States)
- Concentrated orange juice
- Citric acid
- Natural flavors
- Sodium benzoate (preserves freshness)
- Caffeine (54 mg per 12 US fluid ounces (350 ml))
- Sodium citrate
- Erythorbic acid (preserves freshness)
- Gum arabic
- Calcium disodium EDTA (to protect flavor)
- Brominated vegetable oil
- Yellow 5
- Thiamin hydrochloride
Diet Mountain Dew: Sugar/HFCS is replaced with:
- Concentrated orange juice
- Citrus pectin
- Potassium benzoate (preserves freshness)
- Aspartame
- Potassium citrate
- Acesulfame potassium
- Sucralose
Mountain Dew Throwback:
- Carbonated water
- Sugar
- Citric acid
- Natural and artificial flavor
- Sodium benzoate (preserves freshness)
- Caffeine (34 mg per 12 US fluid ounces (350 ml))
- Gum arabic
- Brominated vegetable oil
- Yellow 5
Mountain Dew, and its energy drink counterpart AMP, often incurs disapproval from health experts due to its high caffeine content. However, Mountain Dew was marketed in Australia and Canada (see Dew Fuel/Mountain Dew Energy varieties below) – as well as several U.S. states – as having no additional caffeine added. (Health Canada prohibits caffeine in non-cola soft drinks, while Australia has a similar law). Mountain Dew contains tartrazine (“FD&C Yellow No. 5” in the U.S.), which can cause allergic reactions in some people, possibly creating the urban legend that Mountain Dew can reduce sperm count. Mountain Dew, like other citrus flavored drinks, contains citric acid, sodium benzoate, and brominated vegetable oil (in small quantities, as its concentration is regulated in the US)
Although the original formulation of Diet Mountain Dew contained only, as a sweetener, aspartame. The reformulated Diet Mountain Dew contains three artificial sweeteners, aspartame, acesulfame potassium, and sucralose, advertised on its packaging as having a "Tuned Up Taste."
Promotions
Mountain Dew’s name is a previously existing euphemism for moonshine. Which likely traces back to Ireland (see the Irish folk song “The Rare Auld Mountain Dew”). Mountain Dew has typically been marketed to highlight its potency. It was originally marketed as “zero proof moonshine” with depictions of hillbillies on the bottle until 1973. Bascom Lamar Lunsford’s original recording of “Old Mountain Dew”, an Appalachian old-time song, was used as the first advertising theme for the newly created Mountain Dew soda.
2002–2007
Mountain Dew's demographic is 12–30 years old. Promoting extreme sports and video game culture. Mountain Dew is the tour title sponsor of the extreme sports event AST Dew Tour.
In 2007 Green Label Art released a limited edition series of bottles featuring twelve designs from various artists. Originally distributed at promotional events, Green Label Art is looking into distribution for a wider market. In 2008 Green Label Art released a second limited edition series of bottles featuring six new designs. Their promotions for Diet Mountain Dew created the "Diet Dew Surprising Facts" campaign. The campaign focuses on reenacting true absurd facts. With the coordination of RepNation, brought brand representatives on 50 campuses across the US.
AMP Energy
Main article: AMP EnergyAMP is an energy drink distributed by PepsiCo under the Mountain Dew brand. Launched in 2001 AMP was originally known as "Mountain Dew AMP". From 2007-2008, several additional flavors of AMP were introduced.
DEWmocracy & Voltage
DEWmocracy featured actor Forest Whitaker asking people to the decide the next new flavor of Mountain Dew. Online voters would select from three chocies: Supernova, a strawberry-melon flavor, Revolution, a berry flavor, and Voltage, a raspberry-citrus flavor. Each included ginseng. On August 17, Voltage was announced as the winning flavor. It was release on December 29, 2008.
Mountain Dew announced another DEWmocracy campaign known as "DEW Labs" for 2010. Voting on colors, names, and designs is concluded. The flavors are Mountain Dew Typhoon (pink), which is a tropical punch flavor, Mountain Dew White Out (white), which is a citrus flavor, and Mountain Dew Distortion (green), which is a lime flavor. Now fans will create ads for the new flavors, and the three winners will create the official ads that air next spring. The three new flavors will be released in spring 2010 and last through the summer. After that, the voting on the permanent flavor (which contrary to popular belief, will not replace Mountain Dew Voltage) will take place.
Doritos Quest
In 2008, Doritos debuted a mystery flavor known as "Quest." Featuring a campaign of online puzzles and prizes to identify the Quest flavor. The flavor was later identified as Mountain Dew.
Mountain Dew Aluminum Bottle Series
Green Label Art currently has 29 aluminum bottles in its collection. There were nine bottles in the 2007 campaign, called "the collection". Volume 1, 2008, featured six bottles. Volume 2, featured six bottles and one special edition bottle, released at "Pushead" a conference in Los Angeles. There were four Nascar bottles. With finally, four "4th of July" bottles, not included in Green Label Art bottles. A bottle was released for Halo 3; which had the Mountain Dew limited edition "Game Fuel" in it.
Rare Bottle & Circle of 8
On September 9, 2009, Mountain Dew released six bottles for Volume 3. A seventh bottle was randomly inserted in approximately every forty cases of Mountain Dew. This rare bottle features mostly black with a white lightning bolt.
This rare bottle, when held up to a mirror, reads "Sum Principium et Finis." Latin for "I am the beginning and the end." This is intended to promote "Circle of 8," debuting in October, exclusively on MySpace and a mobile partner.
ARCHIVE 2007:
Adam Juresko, "Paper Tigers"
Chris Pastras with Paul Rodriguez, "Pharaohs of Dew"
Dr. Revolt, "Splish Splash"
Jeffstaple, "Staple X"
JT Woodruff with Hawthorne Heights, "Umbrellas"
Mark Nardelli with 5Boro, "Pop Art Pirate"
Mark Nardelli with 5Boro, "Don't Sleep"
Methamphibian, "Tundra"
TWEEQiM, "Dew Lords of the Deep""
Chuck Anderson, "Just Like Snowflakes" (Does not have white rectangle box next to UPC on 2007 release)
Peat Wollaeger, "Bill Hilly" (Does not have white rectangle box next to UPC on 2007 release)
Troy Denning, "Concrete Dragon" (Does not have white rectangle box next to UPC on 2007 release)VOLUME 1, 2008:
Chuck Anderson, "Just Like Snowflakes"
Dez, "Do the Dew"
Haze, "MD Superstar"
Peat Wollaeger, "Bill Hilly"
Scott Lenhardt & Danny Davis, "Reflections of Dew"
Troy Denning, "Concrete Dragon"VOLUME 2, 2008:
Billy the Artist, "Open Eyes"
Mark Smith, "Happy Heads"
Mike Sutfin, "Hessian Henchman"
PJ Richardson, "J Church"
Stephan "Maze" Georges, "Dew Celebration"
Troy Denning, "Fearless Fury"
VOLUME 3, 2009:
Pushead, "Scarecrow Genie"
Nathan Cabrera, "The Revolution Will Be Mechanized"
Jeff McMillan, "Beware Mountain"
Stephen Bliss, "Ocean of Mountain Dew"
UPSO, "Wake Up"
Claw Money, "Ups and Downs"
RARE and Hard-to-find:
Pushead Bottle (2008)
Circle of 8 (2009)Halo 3:
Halo 3 Edition Bottle <
Watersports
Well first off, start drinking more water. And secondly, experts recommend drinking plenty of fruit juice 45 minutes before engaging in sex play.
Rip Curl 'Piss-Off' Wetsuit Cleaner
Rip Curl 'Piss-Off' Wetsuit Cleaner If you piss in your wetsuit then you'll need something to take away the stench - this will do it! And if you piss in your gloves, boots and ...
Urban Dictionary: water sports
What I wouldn't give for some hot chick to take a piss on me right now. I am a total 'water sports' freak. by Champ Apr 8, 2002 share this. 2. water sports
Rip Curl Piss Off Super Stretch Wetsuit Conditioner: Amazon.co.uk ...
Rip Curl Piss Off Super Stretch Wetsuit Conditioner: Amazon.co.uk: Sports ... as a daisy in just 10 minutes, simply add 40ml of solution to fresh water, wash your suit and BINGO! Piss ...
Urban Dictionary: water sports
water sports buy water sports mugs, tshirts and magnets. Taking the piss out of your lover. Both of them were great enthusiasts of water sports though neither used wet suits
Piss Poor Paddlers | Facebook
Piss Poor Paddlers Category: Sports & Recreation - Water Sports Description: Life is pretty good up north when its so wet, the only thing we can do is paddle.
HomoHealth - Water Sports
Water Sports If you don’t already know, water sports, or “golden showers,” involve pissing or getting pissed on or in, or drinking piss in a sexual ...
Beautiful Glow In The Night Sky Is Actually Astronaut Piss - Space ...
Send a link to this post ' Beautiful Glow In The Night Sky Is Actually Astronaut Piss ' via ... The Gawker Guide to Watching Tonight's Leonid Meteor Shower: Water! Moon! There Is Water on ...
water sports - Gawker
Beautiful Glow In The Night Sky Is Actually Astronaut Piss: Asshole Director Makes Up ... Like Your Children To Stop Pissing On Trees, Please 'House of Hilton' Book Club: Water Sports ...
Destructoid - Water Sports coming to the Wii
Water Sports will prove to be one of the easiest games to play with the Balance Board ... Is that a glass of piss? I get water sports...I see what you did there...Funnyyy!