Tazo Calm Tea

Tazo Tea Company is a tea manufacturer and distributor based in Portland, Oregon.

History

Tazo Tea was founded in 1994 by Steve Smith (who retired from Tazo in 2006) along with his business partners Stephen Lee and Tom Mesher. Lee and Smith had co-founded the Stash Tea Company in 1972. Stash was sold in the fall of 1993 to Yamamotoyama, a Japanese tea company.

Smith used his corporate connections within the food services industry to convince many restaurants, food stores, and tea houses to carry the new Tazo Teas. Smith approached Starbucks CEO Howard Schultz in 1998, seeking further investment partners.

The company was purchased by Starbucks in 1999 for $8.10 million.

Marketing

The company uses "New Age"-style marketing and product labeling. For example, every box of tea is labeled as "blessed by a certified tea shaman".

The logo uses the Exocet typeface.

Tazo Calm Loose Leaf Herbal Tea at StarbucksStore.com

Item Size: One 7. ... View all 5 reviews • Rated 9 times by customers who purchased this item • 5 out of 9 customers

...

Tazo Tea

...

TAZO Tea

Tazo's extensive and exotic variety of filterbags, full-leaf, tea lattes, and iced and juiced bottled teas are found internationally in more than 7,500 Starbucks stores, as well as ...

...

Tazo Teas Calm Tea Bags Reviews - Cooking.com

Quality kitchenware and cooking recipes for cooks. Cookware Bakeware Cutlery Small Appliances Knives Cook's Tools Tableware Cookbooks Gift Ideas Housewares Outdoor Grilling

...

Tazo® Calm Tea

Tazo® Calm is made with pollen from Egyptian chamomile blossoms blended with fragrant lemon balm leaf from Eastern Europe. Pink rose petals from Morocco impart a light spicy taste ...

...

Amazon.com: Customer Reviews: Tazo Calm Tea, 24 Tea Bags

Outstanding! And it was soooooo nice to savor all the infused flavors.

...

Tazo Teas Calm Tea Bags (48-pc.) at Cooking.com

Cooking.com carries the Tazo Teas Calm Tea Bags. 100% Satisfaction Guarantee.

...

CoffeeForLess - Tazo® Calm Tea customer reviews - product reviews ...

CoffeeForLess product reviews and customer ratings for Tazo® Calm Tea. Read and compare experiences customers have had with CoffeeForLess products.

...

Tazo Calm tea

Tazo Calm Tea is naturally sweet with an apple like flavor, toasty notes, floral bouquet, and a smooth finish. Chamomile is a classic herbal infusions, enjoyed by many as a ...

...

Tazo Calm Tea

Tazo Calm tea bags are a herbal tea bag. Tazo Calm tea bags are made from chamomile blossoms, hibiscus flowers, spearmint leaves, rose petals, blackberry leaves, peppermint leaves ...

...