Discount Tennis Racquet

Decathlon is a major French sporting good chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. It expanded to Germany in 1986, Spain in 1992 and the United Kingdom in 1999. It entered the American market by purchasing the New England 20-store MVP Sports chain in 1999, rebranding them as Decathlon USA. A restructuring led to all but four Massachusetts locations closing in 2003. In September 2006, Decathlon announced its decision to exit the US altogether by year's end.

The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores. Decathlon Group also owns the Toboggan and Decat stores, the former sells sporting goods at discount prices, whilst the latter is a smaller high street sized version of the larger Decathlon superstores.

In 2007 the group is the largest sporting goods reseller with a turnover of USD 6,123,000.

Locations

Stores are located globally, currently in the following countries

• Store No.(2009)
• Belgium 9
• Brazil 6
• China 18
• France 240 NB: it is also possible to buy online for delivery in France.
• Germany 9
• Hungary 8
• India 1 NB: it is also possible to buy online for delivery in India.
• Italy 51
• Netherlands 2
• Poland 10
• Portugal 10
• Romania 1
• Russia 3
• Spain 66 NB: it is also possible to buy online for delivery in Spain.
• United Kingdom 6
• United States (closed 2006)

Branding

The chain is one of the few sports manufacturers that makes and sells its own products. Each group of activities has a separate brand name:

• APTONIA - Nutrition and health care
• ARTENGO - Racquet sports
• B'TWIN - Cycle sports
• CAPERLAN - Fishing
• DOMYOS - Fitness, martial arts and contact sports
• FOUGANZA - Horse riding
• GEOLOGIC - Nature sports
• GEONAUTE - Nomadic athletism
• INESIS - Golf
• KALENJI - Running
• KIPSTA - Team sports
• NOVADRY - Impermeable clothes
• OXELO - Roller, skate and ice sports
• QUECHUA - Mountain sports
• ROCKRIDER - Mountain bike
• SOLOGNAC - Hunting
• TRIBORD - Water sports
• WED'ZE - Ski, snowboarding

Quality

Despite the relatively low cost of most of the in house goods sold, they often come top in quality tests. Decathlon bikes are often highly rated among cycling enthusiasts for giving value for money and reliability. The professional cycling team AG2R Prévoyance used Decathlon made bicycles in Tour de France 2007. The Quechua mountain sports range including shoes, bags, clothing and climbing apparatus is often rated as some of the best on the market, often achieving higher scores than many more expensive brands in product tests.

References

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