Brita Water Filtration

Brita is a German company that specializes in water filtration products. The company is the world's market leader in portable household water filtration. Brita products include water jugs, kettles and tap attachments, all of which use silver-impregnated activated carbon and ion-exchange resin disposable filters, as their primary filtering mechanism. The activated carbon used in Brita filters is produced from coconut shells. The company manufactures its pitchers from styrene methyl methacrylate copolymer.

In Britain Hinari manufactures an electric kettle incorporating Brita technology.

Action

Brita filters have a double action:

1. The activated carbon filter eliminates bad odor, and the taste of halogen compounds that chlorine makes when present in tap water.
2. The exchange ion resin lowers the concentration of calcium carbonates, accordingly softening tap water.

History

Brita started in 1966 when Heinz Hankammer had the idea of optimizing normal tap water. He named the company after his daughter Brita. Its headquarters are in Taunusstein near Wiesbaden in Germany. In 1988 The Clorox Company, based in Oakland, California, acquired rights to the brand from the German company for North and South America.

Notes

1. ^ ^{a b} What ingredients are found in a BRITA Pitcher Filter?
2. ^ Brita - FAQ - jugs & cask
3. ^ HBS case 9-500-024, Jan 15th 2002, Page 1

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