Wedding photography is the photography of activities relating to weddings. It encompasses photographs of the couple before marriage (for announcements, portrait displays, or thank you cards) as well as coverage of the wedding and reception (sometimes referred to as the wedding breakfast in non-US countries). It is a major commercial endeavor that supports the bulk of the efforts for many photography studios or independent photographers.
Like the technology of photography itself, the practice of wedding photography has evolved and grown since the invention of the photographic art form in 1826 by Joseph Nicéphore Niépce. In fact, an early photograph, recorded some 14 years after the fact, may be a recreation for the camera of the 1840 wedding of Queen Victoria to Prince Albert. However, in the early days of photography, most couples of more humble means did not hire a photographer to record the actual wedding itself. Until the later half of the 19th century, most people didn’t pose for formal wedding photos during the wedding. Rather, they might pose for a formal photo in their best clotthhes before or after a wedding. In the late 1860s, more couples started posing in their wedding clothes or sometimes hired a photographer to come to the wedding venue. (See the gallery at White wedding.)
Due to the nature of the bulky equipment and lighting issues, wedding photography was largely a studio practice for most of the late 1800s. Over time, technology improved, but many couples still might only pose for a single wedding portrait. Wedding albums started becoming more commonplace towards the 1880s, and the photographer would sometimes include the wedding party in the photographs. Often the wedding gifts would be laid out and recorded in the photographs as well.
At the beginning of the 20th century, color photography became available, but was still unreliable and expensive, so most wedding photography was still practiced in black and white. The concept of capturing the wedding "event" came about after the Second World War. Using film roll technology and improved lighting techniques available with the invention of the compact flash bulb, photographers would often show up at a wedding and try to sell the photos later. Despite the initial low quality photographs that often resulted, the competition forced the studio photographers to start working on location.
Initially, professional studio photographers might bring a lot of bulky equipment, thus limiting their ability to record the entire event. Even "candid" photos were more often staged after the ceremony. In the 1970s, the more modern approach to recording the entire wedding event started evolving into the practice as we know it today.
Technology
During the film era, photographers favored color negative film and medium-format cameras, especially by Hasselblad. Today, many more weddings are photographed with digital SLR cameras as the digital convenience provides quick detection of lighting mistakes and allows creative approaches to be reviewed immediately.
In spite of diminishing film use, some photographers continue to shoot with film as they prefer the film aesthetic, and others are of the opinion that negative film captures more information than digital technology, and has less margin for exposure error. Certainly true in some cases, it should be noted that exposure latitude inherent in a camera's native RAW image format (which allows for more under- and over- exposure than JPEG) varies from manufacturer to manufacturer. All forms of RAW have a degree of exposure latitude which exceeds slide film - to which digital capture is commonly compared.
Currently, it is fair to say that many professional labs have a greater capacity to provide services in post-production for film compared with digital, such as quickly generating adequate prints in the event of some over- or under- exposure. This should change over time, with manufacturers like Kodak announcing a commitment to further develop streamlined services in the area of professional digital lab output.
Technology has evolved with the use of remote triggers and flashes. Wedding photographers are now able to take advantage of traveling light and having the ability to use creative lighting.
Approaches
There are two primary approaches to wedding photography that are recognized today: Traditional and Photojournalistic. Traditional wedding photography provides for more classically posed images and a great deal of photographer control and interaction on the day of the wedding. Photojournalistic wedding photography takes its cue from editorial reporting styles and focuses more on candid and unposed images with little photographer interaction. These are two extremes and many of today's photographers will fall somewhere in the middle of these two styles.
A third style that is becoming more popular is a fashion-based approach. In contemporary/fashion-based wedding photography, photojournalistic images of the events of the day are combined with posed images that are inspired by editorial fashion photography as would be found in magazines like Vogue or Vanity Fair.
A fourth style that is popular in Asian countries, especially in China, is wedding studio photography(Chinese: 婚纱摄影; pinyin: hūn shā shè yǐng). Typically, couples will select a studio in a similar manner as western couples select a wedding photographer. They will then make an appointment with the studio for either in-studio or location shoot, which is becoming popular in recent years, to do "glamour wedding shots". In attendance will be a hair stylist and make-up artist in addition to the photographer and the couple. The couple will go through many changes of clothing and backgrounds in a similar manner to the fashion based approach.
The term contemporary wedding photography is used to describe wedding photography that is not of a traditional nature. The emphasis in contemporary photography is to capture the story and atmosphere from the day, so the viewer has an appreciation of what the wedding was like, rather than a series of pre-determined poses. This term can be mistaken for meaning any photograph that is not posed or formal. The advent and advancement of digital cameras (and increased use of the internet) means that many people can offer their services as a wedding photographer, but contemporary wedding photography is more than taking informal photographs and involves the use of composition, lighting, and timing to capture photographs that have a strong visual appeal.
There is some uncertainty over what constitutes contemporary and how this differs from other forms of wedding photography. The PSA Journal, March 1994, records a debate on this subject.. This highlights the difficulty with the word contemporary when defining photographic expression, as some feel this term is not sufficiently defined. For example, is photojournalism contemporary or is it different? Photojournalism is easier to define, as the term infers the photography is by its nature similar to journalism, where the emphasis is upon reporting and recording events in a newsworthy manner, whereas contemporary may include an element of photojournalism but is not exclusively that style of photography.
However, the landscape of Wedding Photography has constantly evolved, it is a creative discipline and those proponents at the leading edge of the industry are constantly feeding new ideas into the photographic community. As a result trends will develop, mostly based around the core elements discussed. Some will be transitory while others will remain a traditional part.
Albums, prints, and other products
A contemporary wedding photographer will usually provide some or all of the following:
- Indoor photography at a church, temple, or other private venue during the ceremony and reception.
- Outdoor photography (often at a park, beach, or scenic location on the day of the wedding and/or for engagement photos).
- Both posed and candid (photojournalistic) shots of the wedding couple and their guests at the religious or civil ceremony, and the reception that follows.
- Formal portraiture in the studio (for either the wedding and/or the engagement photos).
- Digital services, such as digital prints or slides shows.
- Albums (either traditional or the more contemporary flush mount type of album).
The range of deliverables that a wedding photographer presents is varied. There is no standard as to what is included in a wedding coverage or package, so products vary regionally and from ac
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